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Sr. Marketing Paid Media Specialist Requisition ID 2024-53615 Category Marketing Overview The Sr. Marketing Paid Media Specialist is responsible for developing and maintaining Nationwide Children's Hospital's paid media strategy, including paid search, display, social, video and retargeting efforts. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search and paid marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and hands-on analytics. In addition this position must have good team skills and be willing to take on ad-hoc projects and support client's needs. This is a full time role. This will be a hybrid role. Location: 255 E Main St Columbus, Ohio 43215 Why Nationwide Children's Hospital? The moment you walk through our doors, you feel it. When you meet our patient families, you believe it. And when you talk with anyone who works here, you want to be part of it. Welcome to Nationwide Children's Hospital, Where Passion Meets Purpose. Here, Diversity, Equity and Inclusion are integrated into our core values and practices. We are passionate about building, sustaining and evolving an inclusive and equitable environment. We are seeking individuals who live these values and want to share their experiences and efforts in support of our collective mission. We're 14,000 strong. And it takes every one of us to improve the lives of the kids we care for, and the kids around the world we'll never meet. Kids who live healthier, fuller lives because of the knowledge we share. We know it takes a Collaborative Culture to deliver on our promise to provide the very best, innovative care and to foster new discoveries, made possible by the most groundbreaking research. Anywhere. Ask anyone with a Nationwide Children's badge what they do for a living. They'll tell you it's More Than a Job. It's a calling. It's a chance to use and grow your talent to make an impact that truly matters. Because here, we exist simply to help children everywhere. Nationwide Children's Hospital. A Place to Be Proud. Responsibilities The Sr. Marketing Paid Media Specialist is responsible for developing and maintaining Nationwide Children's Hospital's paid media strategy, including paid search, display, social, video and retargeting efforts. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search and paid marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics. Responsibilities: 1. Manage the set-up, analysis and day-to-day activities of digital advertising campaigns (SEM, Display, Social: Facebook, Twitter, etc.) 2. Oversee Google Ad Grants account for Nationwide Children's Hospital Foundation. 3. Write copy, digital copywriting experience 4. Manage Google Analytics, Google AdWords, and social ad campaigns 5. Communicate marketing performance through such as keyword performance, ad copy, SEM, print, email, Social, A/B testing, and conversion rate optimization - drive change through suggested improvements. 6. Coordinate with creative team to create compelling graphics for high performing display, social and remarketing campaigns 7. Provide Account Managers with annual SEM budget forecasting 8. Responsible for producing daily, weekly, monthly, and quarterly reporting. Maintain paid media dashboard for team leads quarterly reporting and campaign-specific reporting needs 9. Develop Key Performance Indicators (KPI's) to measure the effectiveness of online marketing campaigns and their respective ROI 10. Analyze and translate web traffic reports to share insights with cross-