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Description

Marketing Operations Transformation Manager Job Description Summary

The Marketing Operations Transformation Manager will lead the re-imagination of the marketing operating model to increase throughput while reducing friction and execution timelines. This person will be responsible for optimizing processes, integrating technology solutions, ensuring efficient workflow management and prioritization, guiding the process for Marketing colleagues along the way. The ideal candidate will have a strong background in marketing and operations, with the ability to streamline execution and enhance overall marketing effectiveness.

Hiring Requirements

Summary:

The Marketing Operations Transformation Manager is the primary liaison and subject matter expert for the marketing engagement with process re-engineering consultants. They will leverage sound process design methodology, project governance, and partnership with key stakeholders (Legal, Risk, Compliance, Operations, Product Mgt, Data and Analytics) to ensure processes are compliant, effective, and efficient. This person demonstrates technical/domain expertise with strong leadership and communication skills. To be successful, the Marketing Operations Leader will be a change agent and collaborative problem solver, who balances goals and risks to create efficiencies for marketing and its partners.

Duties and Responsibilities:

• Process Optimization:

• Enable execution of new process delivered by Genpact and add new ones required to operate most efficiently

• Revamp operating procedures and controls to suit new future-state operating model

• Transform business case and prioritization processes for all corporate marketing to optimize capacity and budget

• Develop framework for operations and execution KPI reporting and monitoring

• Brand transformation operational management: Responsible for inventory of all updates (i.e. call center, signage, web)

• Workflow Management:

• Build ring fence squads that enable complexity-based execution paths through centralized resource pools

• Lead squads through daily scrums to enable agile delivery in 2-week sprints

• Institute partner BOW prioritization cadence across segments

• Manage new vendor and tech onboarding (includes 3PRM and PSRA), simplifying and streamlining process for marketing colleagues

• Technology Integration: Evolve and execute Martech enhancement roadmap, including:

• The automation of manual marketing execution controls

• Workfront automation/optimization

• Regtech vendor integration

• Identify and lead new Martech implementations that incorporate AI/automate processes

• • Change Management and Training:

• Document, communicate, and enforce Marketing process documents, including workflows, RACI, and SIPOC charts

• Launch and manage new Marketing colleague onboarding and training function

• Budget:

• Revamp and streamline budget and forecast process that is currently managed across many teams and systems

• Launch budget and vendor productivity task force

• Continuous Improvement: Identify opportunities for continuous improvement and implement changes to enhance marketing operations.

  Preferred Qualifications:

• Strong organizational, analytical, technical and project planning and/or management skills

• Banking and/or Financial Services Industry experience

• Risk Management experience

• Demonstrated ability to lead change across people, processes, and technology

• Excellent communication skills; written, oral and presentation

• Experience working effectively within a matrix, mission oriented and diverse business environment

• Ability to collaborate with internal cross-departmental teams to drive solutions and manage executive level relationships

• Skilled with using reports and dashboards in Tableau

• Proficient with Workfront or other workflow management tools

• Continuous Improvement or Six Sigma certification or similar experience a plus

  Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Yes

Workplace Type:

Hybrid

Huntington is an equal opportunity and affirmative action employer and is committed to providing equal employment opportunities for all regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, veteran status, gender identity and expression, genetic information, or any other basis protected by local, state, or federal law.

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