Job Information
Entravision Digital Business Strategist in Ciudad de Mexico, Mexico
JOB DESCRIPTION
3 main responsibilities:
1- Reporting (Closing, daily, weekly, monthly reports, financial reports, campaign reports, etc). Manage the relationship with our Finance and Business Intelligence team. Responsible for the overall business reporting for internal and external clients.
2- AdOps (PMPs, Campaign guidelines for AdOps, KPIs analysis, campaign analysis.)
3- Trafficker (Create vast tags, onboard new publishers into GAM, generate the PMPs for clients)
Essential Functions:
Roles & Responsibilities
Leads the overall internal reporting of the business unit (daily, weekly and monthly reports)
Provide actionable insight to clients and sales with quantitative and qualitative analysis
Utilize several AdTech platforms to prepare reports and communicate campaign performance to clients; set up Programmatic Deals,
Collaborate with Sales Planning to develop campaign strategies and budgets that meet client goals and objectives.
Provide the Account Management team with campaign reporting data for client recap decks and campaign strategy recommendations for future campaigns.
Check with AdOps for campaign delivery and propose guidelines for improving the campaign delivery and KPIs
Lead the month-end business unit closing.
Position Type/Expected Hours of Work
This is a full-time position.
Required Education and Experience
- 2 - 3 years experience in Digital Marketing - preferred but not mandatory
Data a nalytics studies, business administration degree, economics degree, Engineer, or related studies - could be studying
Advanced English level - not mandatory
Advanced Excel knowled ge (Vlookups, If Functions, Formulas, etc). Other data processing tools are highly valuable
Aptitude and a preference for working in collaborative teams
Good attention to detail and strong analysis skills
Capacity to adapt to change, proactivity and ability to learn
Ability to prioritize projects
Knowledge of the digital ad ecosystem and familiarity with ad platforms and tools. The Trade Desk , Google DV 360, Xandr, AdsWizz, Triton, GAM, among others
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply.
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