Easter Seals Jobs

Online Marketing Specialist, UC Online, Hybrid Current UC employees must apply internally via SuccessFactors Founded in 1819, the University of Cincinnati ranks among the nation's best urban public research universities. Home to 53,235 students, more than 11,000 faculty and staff and 350,000+ living alumni, UC combines a Top 35 public research university with a physical setting The New York Times calls "the most ambitious campus design program in the country." With the launch of Next Lives Here, the Cincinnati Innovation District, a $100 million JobsOhio investment, three straight years of record enrollment, worldwide leadership in cooperative education, a dynamic academic health center and entry into the Big 12 Conference, UC's momentum has never been stronger. UC's annual budget stands at $1.85 billion, and its endowment totals nearly $1.8 billion. About UC Online UC Online, a division of the University of Cincinnati, provides a premier educational experience tailored for students seeking the flexibility of online learning combined with the University of Cincinnati's renowned quality. Our commitment to excellence fuels continuous innovation throughout each phase of the student journey, from their initial interest to successful graduation. Our mission is centered on student success, employing data-driven strategies to guide students through every aspect of their online education. We help students find the right programs, engage deeply in their studies, and achieve their academic ambitions. At UC Online, we empower students to realize their goals and create brighter futures through practical learning within a research-driven, innovative institution known for its legacy of achievements. This position offers a hybrid work schedule for individuals residing in OH/IN/KY. Candidates must be based in the Cincinnati Tri-State area and have reasonable proximity to the UC Main Campus to meet on-campus obligations as necessary. Remote work arrangements are subject to university policies and may be subject to change. Job Overview Oversee a diverse portfolio of programs, consistently monitoring their digital marketing performance to ensure alignment with enrollment targets and institutional goals. Collaborating with internal teams and external partners, optimize campaign strategies across associate, bachelor's, and master's degree online and hybrid programs, focusing on driving student engagement and conversion. Essential Functions Collaborate with UC Online (UCO)'s agency of record to develop, implement, and optimize innovative digital marketing strategies, driving qualied trac and maximizing conversion rates on websites and landing pages. Leverage Salesforce and Marketing Cloud to design and execute personalized, data-driven marketing campaigns, automate workows, and optimize the student recruitment funnel for maximum engagement and conversion. Continuously rene and enhance campaign performance, aligning with client goals through a dynamic mix of PPC/paid search, paid social, retargeting, and display media campaigns. Collaborate closely with college stakeholders to align digital marketing strategies with institutional goals, ensuring each campaign is tailored to their needs. Facilitate strategic discussions to identify key priorities, develop creative and data-driven solutions, and foster a partnership that promotes transparency and accountability. Develop messaging strategies that resonate with non-traditional learners by leveraging testimonials, success stories, and outcomes that highlight the value and flexibility of UC Online programs. Work across the marketing team, from ideation to execution, to keep stakeholders informed with regular performance updates, insights, and opportunities for continuous improvement, ensuring initiatives contribute to student enrollment, retention, and long-term success. Colla