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Company description

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Overview

The role of Specialist, Local Tactical Planning is to assist with managing the day-to-day Local media planning and strategy functions including management of accurate budget control and flow of media activity. You will develop and maintain a strong knowledge of client business and apply local media understanding accordingly to help deliver against the clients’ needs/objectives.  You will work closely with Supervisors in the development and communication of all local media recommendations. This position will manage several junior staff day to day and reports directly to the Supervisor, Local Tactical Planning.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Responsibilities

• Responsible for contributing to the development of and executing local tactical planning for the assigned business

• Evaluates capabilities and composition of a wide range of media vehicles to determine which most effectively reaches the target audience

• Evaluates and assesses media performance to determine the extent to which the original media objectives and strategies were accomplished

• Research, interpret and evaluate available marketing and research data to develop media objectives and local tactical plans

• Effectively communicate and present to top management and clients

• Maintain accurate budget control and flow of media activity and update client on timely/consistent basis

• Approve media authorizations prepared by team per approved plans/project requests

• Accountable for accuracy and media intelligence

• Supervise and motivate direct reports

• May perform other duties and responsibilities that management may deem necessary from time to time

• Advocate for multicultural & diversity inclusion throughout tactical plans

Qualifications

• 3+ years of experience in media planning/strategy, local experience preferred

• Agency experience highly preferred

• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Prisma, MediaOcean, MRI/GfK, GWI

• Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business

• Demonstrate ability to learn new propriety software and processes quickly and proficiently

• Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation

• Minimal supervision, relies on experience/judgment

• Understanding of Activation/Negotiation team functions

• Understand the capabilities of each media channel to maximize the impact and components within each campaign

• Meet client and internal deadlines and obligations

• Manage projects, resources, stakeholders, and participants

• Orient, train, assign and review the work of subordinates

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .

Compensation Range: $73,910 - $106,260 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/20/2025

All your information will be kept confidential according to EEO guidelines.

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