Job Information
Amgen Associate Director, HCP Marketing (IgG4-RD) - Rare Disease in Washington D.C., District Of Columbia
HOW MIGHT YOU DEFY IMAGINATION?
If you feel like you’re part of something bigger, it’s because you are. At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. It’s time for a career you can be proud of.
Associate Director, HCP Marketing – IgG4-RD
Live
What you will do
Let’s do this. Let’s change the world. In this vital role you will will lead the professional marketing efforts related to the launch of UPLIZNA in IgG4 related disease (“IgG4-RD”) in the United States, including influencing brand positioning in this new indication, co-creating unbranded and branded messaging and core materials with the Global Marketing team to ensure an aligned global approach, and implementing the brand strategy across all launch tactics. Role will involve significant cross-functional collaboration.
Lead implementation of the brand strategy for professional marketing of UPLIZNA to multiple treating specialties including Rheumatology, Gastroenterology, as well as diagnostic collaborators (e.g., pathology, radiology) through development of highly effective branded and unbranded promotional materials, including sales force tools, media assets and booth displays. Work with cross-functional launch team to prepare the market and product to ensure launch readiness.
Lead members of the HCP marketing team to effectively implement unbranded and branded strategies pre-, during and post-launch.
Collaborate with the global marketing team to develop core messages and materials which can be localized across targeted launch markets.
Demonstrate a comprehensive understanding of the disease state, competitive landscape, and therapeutic management of the new indication.
Lead and enhance external relationships with thought leaders, community practitioners, and strategic business partners.
Develop understanding of institutional segmentation, create profiling and on-boarding strategy and implementation plans working cross functionally with launch team to understand uptake and prepared launch readiness.
Contribute to the development of the annual brand plan with responsibility for defining and implementing key areas within the associated tactical plans. Effectively implement all brand strategies to consistently meet or exceed the brand's business goals.
Collaborate with Market Research to develop and implement the market research plan. Maintains an in-depth knowledge of competitive activity and market dynamics that can affect the product’s development.
Leverage brand insights to inform segmentation, channel mix preferences, and targeting of customer segments.
Effectively and consistently complete multiple, simultaneous projects and manage resources to ensure deliverables are timely, on budget, and answer business objectives.
Manage external partners (ad agency, meeting planners, market researchers & consultants) to ensure integration and consistency of strategies, message and tactics. Negotiate with vendors and drive optimal value for brand. Work closely with contracts, pharmacovigilance, and compliance on Master Services Agreements, work orders, and contractual agreements.
Gain feedback on and track marketing program effectiveness and continuously strive to optimize marketing programs
Contribute to a culture of collaboration, visibility, and patient-centricity within the IgG4-RD launch team
Win
What we expect of you
We are all different, yet we all use our unique contributions to serve patients.
Basic Qualifications:
Doctorate degree and 3 years experience in commercial roles in the biopharmaceutical industry OR
Master's degree and 7 years of experience in commercial roles in the biopharmaceutical OR
Bachelor's degree and 9 years of experience in commercial roles in the biopharmaceutical industry OR
Associate’s degree and 12 years of experience in commercial roles in the biopharmaceutical industry OR
High school diploma / GED and 14 years of experience in commercial roles in the biopharmaceutical industry
In addition to meeting at least one of the above requirements, you must have a minimum of 3 years experience directly managing people and/or leadership experience leading teams, projects, programs, or directing the allocation or resources. Your managerial experience may run concurrently with the required technical experience referenced above,
Preferred Qualifications:
MBA (or equivalent, e.g., PharmD)
Experience in pharmaceutical product launch planning and execution strongly preferred
Experience in rare disease strongly preferred; severe inflammatory disease, particularly in rheumatology and/or gastroenterology
Previous experience with infused medicines and understanding of buy and bill dynamics and landscape
Experience working with multiple projects and managing multiple external vendors
Requires approximately 25% travel, including some overnight and weekend commitments.
Must have strong planning, project management, communication, and organization skills
Strong interpersonal skills, with demonstrated ability to lead and influence cross-functional teams as well as direct reports
Understanding of the principles of brand management, including brand positioning, messaging & overall campaign execution
Team orientation a must
Proficient in Microsoft Office Suite
Exceptional communications skills and professional, proactive demeanor
Excellent written and verbal communication skills
Thrive
What you can expect of us
As we work to develop treatments that take care of others, we also work to care for our teammates’ professional and personal growth and well-being.
In addition to the base salary, Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:
Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans and bi-annual company-wide shutdowns
Flexible work models, including remote work arrangements, where possible
Apply now
for a career that defies imagination
Objects in your future are closer than they appear. Join us.
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Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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