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University of North Carolina at Charlotte Associate Athletic Director for Major Gifts/NIL in Charlotte, North Carolina

Position Number: 004748

Department: Athletics (Adm)

Employment Type: Permanent - Full-time

Months Per Year: 12

Essential Duties and Responsibilities:

Reporting to the Executive Associate Athletic Director/Executive Director, the Associate Athletic Director for Major Gifts/Name, Image, and Likeness ( NIL ) is responsible for the solicitation of major gifts and leadership and oversight of NIL operations.

  • Actively identify and solicit gifts of $50k+.

  • Actively identify, coordinate, and execute NIL opportunities for Charlotte student-athletes.

  • Lead Charlotte Athletics NIL program, developing and coordinating programming and resources.

  • Oversee the processing of student-athlete NIL transactions to ensure NCAA , AAC , and institutional compliance.

  • Proactively coordinate with Charlotte multimedia rights holders in prospecting leads from corporate partners, leading to potential NIL or career opportunities for student-athletes.

  • Serve as primary NIL contact for internal and external stakeholders, including student-athletes, coaches, staff, boosters, third-party individuals, and local businesses.

  • Research and benchmark college athletics NIL market, staying current with relevant trends and market conditions.

  • Implement and oversee a comprehensive annual NIL education program for prospective student-athletes, parents, current student-athletes, coaches, and internal and external stakeholders.

  • Collaborate on NIL initiatives and cross-department functions with all Charlotte Athletics units including compliance, student-athlete development, multimedia production, marketing, and licensing.

  • Comply with all applicable National Collegiate Athletic Association ( NCAA ) and American Athletic Conference ( AAC ) rules and policies.

  • Educate NIL partners and develop new leads for student-athletes through the identification and pursuit of new NIL opportunities.

  • Maintain accurate records on all existing and prospective partner relationships and interactions

Minimum Experience / Education:

  • Bachelor’s degree and 5 years of external experience in a Division I athletics program

  • Proven track record of cultivating, soliciting, and closing major gifts within a defined major gift program

  • Extensive fundraising campaign experience and proven track record of collaboration with university counterparts

Preferred Education Skills and Experience:

  • Master’s degree and 7 years of fundraising experience at a Division I athletics program

  • Ability to interpret complex data to guide strategic decisions

  • Understanding of NIL regulations, trends, and dynamics

  • Proven history of management of a portfolio of prospects

  • Excellent verbal, writing, and interpersonal communication skills

  • Ability to work independently and multi-task in an ever-changing environment

  • Strong work ethic, attention to detail, and the ability to think strategically

  • Ability to travel and work nights, weekends, and holidays

  • Strong organizational and analytical skills

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