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Objective of Role

As a Product Marketer for our semiconductor production and reliability test solutions, you will be the driving force behind the market success of our Semiconductor Test System (STS) turnkey ATE solution and our instrumentation portfolio which spans from DC to RF, from analog to digital! This role combines deep technical expertise with strategic marketing capabilities to craft compelling value propositions, build impactful marketing content, train the sales force, and enable customer success!

You will act as an inspiring leader in this space, crafting narratives that resonate with customers, encouraging strategic partnerships, and aligning NI's product offerings with market opportunities. You will work closely with the Semiconductor and Electronics BU leadership, product management, R&D, sales, and integrated marketing teams to align messaging with technical differentiation, market trends, and customer needs. Your efforts will ensure our products stand out in competitive markets and drive adoption in semiconductor and electronics applications. Success in this role hinges on your ability to translate technical insights into compelling marketing campaigns, facilitate collaboration, and achieve measurable business outcomes.

In this Role, Your Responsibilities Will Be:

• Develop and communicate clear, differentiated product value propositions tailored to customer needs and market trends.

• Craft messaging frameworks, technical marketing content, and go-to-market strategies for NI’s semiconductor production and reliability test solutions.

• Collaborate with integrated marketing teams to design and execute digital campaigns, webinars, white papers, and technical presentations.

• Create content that bridges the technical depth of the products with compelling narratives for target audiences.

• Partner with field marketing to develop account-based marketing strategies and event support materials.

• Gather customer feedback through interviews, surveys, and interactions at events or conferences to inform marketing strategies.

• Support sales teams with technical training, presentations, and customer-facing tools to effectively position products.

• Identify and amplify customer success stories to demonstrate product value in real-world applications.

• Work with product management and R&D to understand technical roadmaps and translate them into market-ready messaging.

• Partner with sales to monitor pipeline performance, address gaps, and refine marketing tactics based on customer needs.

• Act as a trusted advisor to internal stakeholders, providing insights and recommendations based on customer and market trends.

• Act as a vocal advocate for NI products and solutions across all internal and external engagements.

For This Role, You Will Need:

• Bachelor’s or Master’s degree in Electrical Engineering, Computer Engineering, Computer Science, or related field.

• 5+ years of experience in technical marketing, product marketing, or related roles within the semiconductor or electronics industry.

• Knowledge of the semiconductor industry and related test equipment.

• Proven ability to translate complex technical concepts into compelling marketing content and strategies.

• Experience with digital marketing tools, account-based marketing, and content creation.

• Excellent communication and storytelling skills, with the ability to present to both technical and non-technical audiences.

• Strong analytical skills, with the ability to assess market trends and develop data-driven strategies.

• Excellent communication and interpersonal skills, with experience presenting technical concepts to diverse audiences.

• Proven ability to lead cross-functional teams and influence without direct authority.

• Experience in working with multifaceted cultures & countries, as part of a global organization

• Excellent verbal and written English skills required.

• Travel: Some domestic and international travel could be required on an irregular basis

Our Offer to You:

We recognize for our organization to support a diverse workforce, we must focus on employee wellbeing. We know that to do your best work, you must have flexible, competitive benefit plans to meet you and your family’s physical, mental, financial, and social needs. We provide a market leading 401(k) and profit-sharing plan, a variety of medical insurance plans, with dental and vision coverage, family formation benefits in addition to paid parental leave (maternal and paternal), Employee Assistance Program, tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, inclusive of vacation, holiday and sick leave. Our goal is to offer a strong benefits foundation while allowing employees the flexibility to choose options that best suit their needs.

At Emerson, we are committed to fostering a culture where every employee is valued and respected for their unique experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspires innovation and brings the best solutions to our customers.

This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place. Learn more about our Culture & Values (https://www.emerson.com/en-us/perspectives/culture-and-values) and about Diversity, Equity & Inclusion at Emerson (https://www.emerson.com/en-us/careers/diversity-and-inclusion) .

Our training programs and initiatives focus on end-to-end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship and coaching, project management, and on-the-job training.

WHY EMERSON

Our Commitment to Our People

At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.

We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems — for our customers, our communities, and the planet. You’ll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.

At Emerson, you’ll see firsthand that our people are at the center of everything we do. So, let’s go. Let’s think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let’s go, together.

Work Authorization

Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1(including those with OPT or CPT) , H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Equal Opportunity Employer

Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.

Accessibility Assistance or Accommodation

If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: idisability.administrator@emerson.com .

ABOUT EMERSON

Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.

With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.

We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you’re an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you’ll find your chance to make a difference with Emerson. Join our team – let’s go!

No calls or agencies please.

Requisition ID : 24013239

Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.