Job Information
Canadian Tire Email Marketing Specialist in Calgary, Alberta
What you’ll do
Reporting to the Digital Marketing Manager, the Email Marketing Advisor will work cross functionally with the strategy, promotion, marketing, and ecommerce teams to build and execute email marketing campaigns that support business objectives. You will be responsible for the end-to-end planning of the email program, executing strategic initiatives, integrating with internal groups, and reporting on campaign results.
Manage email campaigns, including the template layout, calls-to-action, and content
Work to minimize unsubscribes while increasing the productivity of email sends
End-to-end campaign planning inclusive of strategic marketing and promotional initiatives in email
Develop strategies to improve email engagement rates through automation, segmentation, personalization, and content
Maintain daily contact with internal stakeholders for weekly campaigns
Analysis and reporting on campaign results, and recommendations for future improvements
Proactively report on email marketing trends to provide innovative email channel recommendations
What you bring
Post-secondary education or related experience in Marketing, Business or Finance
1-3 years’ experience working with email marketing campaigns
Superior verbal and written communication skills
Ability to work in a fast-paced environment and handle multiple projects and priorities
Retail experience is an asset
Salesforce experience is an asset
Proficiency using Google Analytics 4
Proficiency in Microsoft Office a must
A great attention to detail and accuracy
Agency background or in-house experience in digital marketing or eCommerce environment is an asset
Creativity and a courageous mindset, with the ability to manage in an environment of change and ambiguity to help us take bold, strategic moves in this rapidly evolving retail environment
Action oriented and comfortable taking calculated risks to better serve our customers and business
Outcome focused, critical thinkers with the ability to analyze and visualize, to ensure continuous improvement across our entire business
Collaborative team players with influencing skills, who build relationships easily across various stakeholder groups to move initiatives forward
Hybrid
At Canadian Tire we value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.
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About Us
At Marks, we want you to experience an extraordinary career in helping to lead our brand's evolution to be Canada’s number one destination for industrial and casual apparel and footwear. As one of Canada’s leading apparel retailers, and a valued part of the Canadian Tire family of companies, Mark’s stands out for its commitment to comfort, quality and style. Mark’s is a leader in product development, innovation and quality through its assortment of industrial apparel, footwear and accessories, with strong private and exclusive brands. Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
