Job Information
SoftwareONE Senior Manager Field Marketing in Budapest, Hungary
Why SoftwareOne?
At SoftwareOne, we're not just about technology solutions; we're about people. We believe that diversity, equity, inclusion, and belonging are essential elements of our success. We strive to create an environment where every individual, regardless of their background or identity, feels valued, respected, and empowered to bring their authentic selves to work. Our dedication to diversity and inclusion fuels our innovation, drives our growth, and ensures that we can better serve our clients and communities worldwide.
The role
The Central and East Europe Senior Manager Field Marketing will lead a regional team covering Poland, Hungary, Romania, Bulgaria, Slovenia, Kazakhstan, Ukraine, Turkey, Slovakia and the Czech Republic.
The Marketing Leader will accelerate revenue growth at SoftwareOne and raise our local market brand awareness. The main focus of this position is to build and implement coordinated campaigns across multiple marketing channels in order to drive sales growth and meet revenue goals. This role will serve as a critical connection point between the global/corporate marketing function and local sellers as you orchestrate and implement scalable marketing programs.
If you are sharp, innovative, goal-oriented, proactive, and thrive in a constantly evolving atmosphere, this role could be an ideal match for you. This is a hybrid role commutable to any major office in the Federation. Reports functionally to the Chief Marketing Officer and has Federation Leader as business stakeholder.
Tasks and Responsibilities
Establish field marketing goals and strategies for regional growth while driving alignment in conjunction with local sales and services leaders
Actively assist in the planning and development of scalable marketing programs, coordinating local go-to-market strategies, solution sets, and sales motions, to promote market growth.
Uncover significant opportunities to improve brand recognition and support for SoftwareOne by implementing a well-rounded blend of global-led initiatives and targeted/localized campaign strategies.
Understand customer market segments, supervise competitive activity and design lead generation campaigns for cross/up-sell at existing customers/account base and net new logo acquisition
Drive SDR/inside sales activities and collaborate closely with business development execs and account managers to ensure relevance of demand gen programs and pipeline discipline
Work with key alliance partners on joint go-to-market motions and sales pipelines that enhance market development funds and generate mutual new business opportunities
Serve as the go-to authority for all local market activities and support a communications loop between marketing leaders and regional business in a matrixed environment
Work cross-functionally with Sales, Sales Enablement, Product Marketing, Revenue Marketing, Content, Creative Services, Digital, and Marketing Operations teams to ensure optimal orchestration, localization and effectiveness of marketing programs
Mentor a team of country marketers to improve their professional development and enhance their performance and sense of community #LI-IW1
What we need to see from you
10+ years of experience in field marketing and national- and market-level brand building within B2B technology or professional services industry
Knowledge of digital transformation, cloud and/or software solutions, and key hyperscalers partners is a requirement
Enterprise-level thinking to build strategic direction and influence across a matrix environment
Ability to work closely with a distributed team and across distinct national markets, languages and cultures
Working knowledge of Salesforce, marketing automation and sales enablement technology
Confirmed history of listening and collaborating with field sales representatives and clients, and bringing their voices back into the organization
Confirmed expertise in synthesizing content and preparing effective presentations
Experience partnering with senior stakeholders and building consensus
Growth minded and collaborative with a positive attitude
Player-coach, willing to roll up your sleeves and implement
Availability for occasional international travel (estimated 10-15%)
Job Function
Marketing & Channel
