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Diageo Senior Consumer and Shopper Planning Manager in Budapest, Hungary

Job Description :

Job Title: Senior Consumer and Shopper Planning Manager

Location: Budapest

Contract terms: Permanent, full-time

ABOUT US

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing has changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy and reward them with the career-defining opportunities that they deserve.

Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need world’s very best people.

ABOUT THE ROLE

Purpose of the role:

Being passionate about our consumers sits at the heart of our values and how we deliver our performance ambition.

To achieve our ambition this position must be much more than skilled research practitioner, you are:

  • Inspired by shaping the future of the business

  • Deeply curious about consumers, shoppers and our brands

  • Immersed in culture and obsessive about harnessing it

  • Intellectually rigorous and a master of both the art and the science behind understanding how to fuel growth.

Top Accountabilities

Functional:

  • Key member of your Category Brand team and key to helping shape their strategy for growth

  • Fuel your team with consumer and shopper provocations that instigate change

  • Manage specific category and brand research, as well as other ad hoc market intelligence gathering, to best identify and understand complex human motivations and behaviors as they relate to business solutions.

  • Embed new best practice within the Eastern European consumer marketing community

  • Effectively influence your team to make the right consumer and shopper lead decisions

ABOUT YOU

  • 8+ years proven track record in research / analyst / strategy or marketing

  • Evidence of sound quantitative analysis.

  • Insatiable curiosity for understanding consumers and the world they exist in, with evidence in applying this to drive brand growth

  • An ability to bring the future to today’s world and roadmap actions to make it happen (within a commercial context)

  • An individual who has the ability to influence across senior levels in the Category and Brand Communities

Benefits

  • Unique Family Leave opportunity

  • Opportunity to work across market and cultures

  • You will deal with world class brand portfolio

  • Product Allowance to purchase company products from the staff shop

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”! This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

Worker Type :

Regular

Primary Location:

Budapest

Additional Locations :

Job Posting Start Date :

2024-08-16

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKiQ

What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)

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