Easter Seals Jobs

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, let's talk.

When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

The preferred candidate will employ media planning skills, demonstrating the ability to set and meet deadlines for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables. The other part of the job will be around having hands-on project management experience with both short and long-term digital media campaign development which includes the following:

• Develop paid media strategies, briefs and plans that align with campaign goals, budgets and targets based on data driven insights, IBM and industry best practices

• Collaborate with and manage Agency partners for daily execution and optimization of paid media campaigns, including tactic mix allocation, bid management, budget allocation, performance monitoring, targeting, keyword/ad copy development and testing, etc.

• Adhere to standardized KPIs/metrics to measure performance at various stages of the buyer journey

• Conduct measurable A/B test strategies with the goal of increasing conversion metrics

• Use and leverage IBM proprietary systems to continually monitor and optimize campaigns (via on-site training)

• Maintain relationships with industry and media partners to stay abreast of the latest opportunities and to test new-to-market offerings

• Review and analyze campaign reporting while recommending ways to optimize to further enhance conversion and drive revenue on new and mature campaigns to maximize ROI

• Manage media campaign expenses, stay on budget, reconcile any discrepancies

• Asset management and oversight of tagging and coding workflow to ensure proper attribution and tracking

• WW integration and collaboration to minimize duplication, share insights and maximize paid media initiatives

Primary responsibility is to lead the paid media team in the Center, with associated business results and functional manager direct reports.

Examples are:

• Manage and lead a performance-driven organization, motivating the team to improve performance and achieve outcomes in a data-driven approach

• Develop a culture of experimentation, collaboration, and innovation

• Lead ramping and managing the expanding paid media team with prioritization of work, mentorship, education and thought leadership

• Collaborate with other leadership in the Center, within our organization and across Marketing and other functions.

This is a Hybrid role, attendance at the office will be required only 3 times per week.

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Required Technical and Professional Expertise

Main requirements for the role:

• 10-15 years cross discipline digital media planning (display, SEM, mobile, etc.) experience required with demonstrable record of campaign management, digital media innovation and increasing media spend efficiency and ROI metrics - Advertising Agency and/or paid media experience with a large company experience required

• Experience with B2B/Technology and/or demand driven digital media campaigns including webcasts, Content Syndication, emerging media platforms, and drive to registration activity

• Experience or familiarity with digital marketing tools: ad servers, DSPs, and paid social and audience management platforms

• Outstanding analytical skills and attention to detail for tracking and reporting

• Experience working collaboratively with marketing colleagues and business leaders at all levels and ability to clearly communicate technical information to non-technical audience

• Expert skills in Excel

• Knowledge in digital marketing

• Knowledge in social media channels

Preferred Technical and Professional Expertise

• Experience working on B2B campaigns

• Global stakeholder management is a plus

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About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.