Easter Seals Jobs

MarTech Lead, NA

Marketing Technology Lead, NA

• Location: Morristown, NJ

• Hybrid schedule (2 days onsite, 3 days remote)

• Job type: Full-Time

About the Job

At Sanofi Consumer Healthcare , we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to build a healthier future by helping people, help themselves, bringing “Health in Your Hands”.

Our teams are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the “Best Fast-Moving Consumer Healthcare (FMCH) Company In & For the World”.

We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.

To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. At Sanofi Consumer Healthcare, we aspire to create a work environment where people can thrive, grow, and be at their best every day. Our priority is working with integrity to improve the health and well-being of people and communities where we operate, working towards making a positive impact in the world.

We are looking for a visionary to lead our marketing technology initiatives, driving innovation and enhancing customer engagement through strategic data utilization and community management.

As the North American (NA) MarTech lead, you will be responsible for overseeing the development and implementation of marketing technology solutions that support the acquisition and retention of customers. You will play a pivotal role in managing our technology stack, optimizing our use of zero-party and first-party data, and building a vibrant community to foster customer loyalty and maximize customer lifetime value.

Main Responsibilities

• Strategy Development and Implementation: Craft and execute a comprehensive MarTech strategy that integrates seamlessly with the company's broader marketing and business objectives. Ensure the alignment of this strategy with the customer journey, from ealy touchpoint acquisition, brand engagement, and loyalty goals.

• Data Acquisition and Utilization: Lead the acquisition and strategic use of zero-party and first-party data to create personalized marketing campaigns, create higher value interactions, and create deeper understanding of our customers’ needs and behaviors. Develop policies and procedures for ethically collecting, storing, and utilizing customer data.

• Creative Campaign Leadership: Direct the integration of creative concepts work with digital solutions (working in collaboration with the creative excellence and in house design team for consistency of creative ideas) to enhance campaign effectiveness. Collaborate with creative teams to ensure that marketing campaigns are innovative and effectively utilize multimedia content to engage different customer segments at different stages in the funnel.

• Community Management and Engagement: Oversee and expand community management efforts to strengthen customer relationships and loyalty. Develop strategies that utilize forums, social media, and other platforms to foster a sense of community and encourage direct engagement with the brand.

• Technology Management and Innovation: Manage the marketing technology stack, in-house and third party, to ensure it supports strategic goals effectively. Evaluate and implement new technologies that can improve marketing efficiency and outcomes. Keep abreast of industry trends to maintain a competitive edge and propose innovative tech solutions.

• Performance Measurement: Continuously measure the performance of marketing technologies and strategies to determine their ROI and impact on customer acquisition, conversion rates, and overall customer lifetime value. Use insights to refine strategies and improve outcomes.

• Creative and Technological Collaboration: Foster a collaborative environment between cross functional peers and brand teams to ensure that technology and creativity merge to produce impactful marketing campaigns. Encourage ongoing communication and idea-sharing to leverage cross-disciplinary strengths.

• Vendor and Stakeholder Management: Manage relationships with technology vendors, service providers, and internal stakeholders to ensure project goals are met and technologies are effectively integrated into the company’s marketing efforts.

• Lead and nurture a team 5-6, some of which are people managers themselves

About You

• 15+ years’ experience working for a CPG or consumer health company; Agency experience a plus.

• Bachelor’s degree in Marketing, Information Technology, or a related field; Master’s degree preferred.

• Proven experience in a MarTech leadership role, with a strong understanding of digital marketing ecosystems and customer data management platforms (CDPs, CRMs).

• Experience in creating new marketing capabilities to support experience planning and product innovation

• Strong analytical skills and experience with data-driven decision making.

• Excellent communication and leadership skills, with the ability to manage cross-functional teams.

• Experience in community management and building customer engagement online.

• Experience with AI and machine learning tools for marketing optimization.

• Proven track record of implementing successful marketing technology solutions that have significantly improved customer engagement, brand love, and ROI

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Pursue progress , discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !