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onsemi (Nasdaq: ON) is driving disruptive innovations to help build a better future. With a focus on automotive and industrial end-markets, the company is accelerating change in megatrends such as vehicle electrification and safety, sustainable energy grids, industrial automation, and 5G and cloud infrastructure. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world’s most complex challenges and leads the way in creating a safer, cleaner, and smarter world.

We are seeking a self-directed, passionate professional with proven experience in driving process improvement to support pipeline and demand generation, enhance customer experience in digital touchpoints, and visualize the customer journey. This new role is responsible for evaluating Martech business processes and advising and/or developing incremental enhancements or innovative solutions to workflows, systems, and controls. The Martech Business Analyst will collaborate with stakeholders to manage process changes and ensure alignment and successful adoption of new procedures. This role will leverage Lean Six Sigma or similar methodologies to conduct process audits and performance assessments, ensuring the right questions are asked to produce essential requirements, troubleshoot issues, and perform root cause analysis to maximize work efficiency and drive the success of our marketing initiatives.

This role requires strong focus on understanding and improving the customer experience, ensuring that all process improvements and technological implementations enhance customer satisfaction. As a key member of the Marketing Operations team, you will oversee the entire customer lifecycle and handle daily details to meet KPIs and increase conversions from Leads to Marketing Qualified Leads (MQLs) to Opportunities. The ideal candidate is a forward-thinking problem solver with top-notch facilitation and negotiation skills, project leadership abilities. They are detail-oriented and talented at convey complex ideas in simple, easy-to-understand messages for different stakeholders.

This position reports to the Marketing Operations Manager within the Digital Marketing Transformation team.

Performance Objectives

• Customer Lifecycle Management: Support essential marketing operations initiatives such as managing the lead and account lifecycle, lead and account scoring, lead nurturing, segmentation, and data cleansing

• Process Analysis and Improvement: Identify and implement process improvements to enhance efficiency and effectiveness across Marketing operations.

• Requirements Management: Collaborate with business users and stakeholders to capture, document, and translate business requirements into detailed technical specifications.

• Project Managment: Coordinate and drive the development, testing, and implementation phases, ensuring the solution meets both technical and business requirements.

• Defect Management: Manage and address defects throughout the development and implementation and sustaining process.

• Process Design: Work closely with data engineers, analysts, developers, and cross-functional teams to design systems that meet business needs and ensure seamless integration across platforms.

• Marketing Compliance: Montior and review Martech process to ensure marketing activities comply with relevant data protection and privacy regulations (e.g., GDPR, CCPA).

• Data Analytics: Utilize analytics tools to extract insights from marketing data and drive data-driven decision-making.

onsemi (Nasdaq: ON) is driving disruptive innovations to help build a better future. With a focus on automotive and industrial end-markets, the company is accelerating change in megatrends such as vehicle electrification and safety, sustainable energy grids, industrial automation, and 5G and cloud infrastructure. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world’s most complex challenges and leads the way in creating a safer, cleaner, and smarter world.

More details about our company benefits can be found here:

https://www.onsemi.com/careers/career-benefits

We are committed to sourcing, attracting, and hiring high-performance innovators, while providing all candidates a positive recruitment experience that builds our brand as a great place to work.