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Publicis Groupe Vice President, Analytics in Birmingham, Michigan

Company description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Overview

The VP, Media Analytics is a strategic leader responsible for driving client satisfaction and business growth within the analytics. This individual will lead cross-agency collaboration and support media investment teams, ensuring effective client strategies and project execution. This position requires exceptional leadership, client relationship-building skills, and a passion for innovation in analytics and media.

Additionally, the VP will mentor and develop a high-performing team, ensuring alignment with organizational goals and fostering a culture of intellectual curiosity and collaboration.

Responsibilities

Key Responsibilities:

  • Strengthening client relationships by serving as a key thought leader, aligning marketing strategy with a client’s broader business goals and objectives

  • Driving the use of data in decision-making throughout the organization, partnering with experts, vendors and organizational leaders to get it done

  • Demonstrating expertise in responding to client media and enterprise-wide business needs including performance analytics, strategic budgeting decisions, competitive assessments and business-case analyses

  • Collaborating across functions, coordinating with general managers, Creatives, User Experience, Technology, Media Planning and Project Management teams

  • Establishing partnerships with emerging technology and data providers through an innovation initiative

  • Providing methodological support, coaching, training and advice to Analytics staff on multiple levels across multiple client and internal assignments

  • Publishing formal frameworks and methodologies for approaching major data and strategic issues, leveraging existing Collective intellectual capital and developing innovative concepts

Qualifications

  • 12-14 or more years of strategy and operations experience in Media Analytics, Management Consulting, Marketing or Interactive Consulting.

  • Expertise in the digital world across industries, including automotive, telecommunications, retail, CPG and financial

  • A strong knowledge of integrated marketing and CRM disciplines

  • Proven leadership ability and strong, impactful client relationship experience

  • Stellar communication and presentation skills: We need someone who’s articulate, engaging, straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Publicis Collective an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. 

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range: $163,210 - $223,400. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/30/2025.

All your information will be kept confidential according to EEO guidelines.

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