Job Information
Publicis Groupe Senior Vice President, Investment in Birmingham, Michigan
Company Description
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.
Job Description
Overview:
This position requires a highly motivated person to assist in the day-to-day management of investment across TV, CTV, Digital, OOH, and Radio. The Senior Vice President, Investment will be responsible for activating strategic plan development and all aspects of implementation. This individual will learn and embody Zenith’s vision of Live ROI as a mantra and manage several direct reports.
Role Objectives:
Lead investment, activation, partnerships, thought leadership, and marketplace navigation across all aforementioned channels
Manage a staff of 30+ high-performing professionals (ranging from Associates to VPs) on media industry, brand-building best practices, negotiation skills, and crafting elevated media narratives
Drive innovation via unparalleled determination and ability to push boundaries with partners
Possess intimate knowledge of enterprise-level business priorities and challenges, consumer habits and touchpoints, and up-to-date consumption trends across all channels
Deliver on annual cost guarantee via aggressive negotiations and solution-oriented savings approach
Broker large-scale partnerships in the form of industry-best Upfront investments, JBPs, etc.
Liaise between media and creative on both agency side and client side
Develop go-to-market strategy and budget allocation based on deep knowledge of media channels, marketplace dynamics, KPIs
Advise clients and direct reports on marketplace conditions, media inflation projections, and first-to-market opportunities
Compile and deliver presentations on both high-level and campaign tactical media recommendations in high-stakes, dynamic settings
Leverage deep connections with major players at media networks and publishers on behalf of clients
Craft knowledgeable and relevant POVs that assess media opportunities with an innovation-first mindset
Play a leading role in all aspects of campaign management, including partner liaison and delivery
Oversee all aspects of activation from buying to trafficking, to posting to reporting, to billing reconciliation
Serve as point of escalation across all investment and marketplace matters
Qualifications
B.A. or B.S. in Marketing, Advertising or related field
Agency experience highly preferred
Sports experience highly preferred
12+ years of experience working in media investment buying environment
Experience negotiating larger upfront deals, JBPs
Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
Must have strong analytical, research, and quantitative skills
Must be hard-working, resourceful and thrive in a fast-paced environment
Additional Information
