Job Information
Publicis Groupe Senior Vice President, Analytics in Birmingham, Michigan
Company description
At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.
As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients everyday, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.
Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.
Overview
Publicis Media Collective is seeking a skilled and motivated SVP, Business Analytics to join our analytics team. This role will be responsible for ensuring the accuracy, completeness, and reliability of data for downstream analysis and will play a critical role in leveraging the power of data to inform decisions through the development of derived data sets, reusable tools and analytical frameworks, and sound business judgment. You will partner with cross-functional teams to establish and maintain high data quality standards and implement best practices for data management and analytics processes. The ideal candidate will possess strong logic and problem-solving skills, demonstrated ability to translate information into clearly communicated insights, an abundance of curiosity, and the ability to partner effectively across teams to deliver practical solutions to high-impact challenges.
Responsibilities
Role Objectives:
Lead the development of client-facing analyses, drawing clear connections between business objectives and recommended media plans
Lead the development of reusable tools and repeatable analytical frameworks to efficiently address routine business questions and enable data-driven decisions
Direct internal team members, stakeholders and external clients on the practical application of data to inform business decisions
Establish and safeguard data quality, collaborating with cross-functional teams to understand data requirements and ensure data quality, structure, accessibility and presentation meets business needs
Partner with platform and activation teams to develop and implement data quality standards and procedures, ensuring the accuracy and consistency of data across the organization
Oversee the ongoing validation and publication of operational data sets, preventing quality leaks from impairing downstream analysis and decisions
Lead the development of documentation and training materials for internal teams
Proactively identify opportunities to strengthen decisions through incremental or alternative data sources, lead accompanying evaluation and business case development process
Qualifications
12+ years of experience in finance, economics, marketing science or a related field
10+ years of experience in leveraging data to drive business decisions and 5+ years of experience in client-facing decision support roles
Excellent analytical and problem-solving skills
Strong understanding of data management principles and best practices for designing repeatable analysis
Demonstrated effectiveness in executing cross-functional initiatives involving oversight of technical roles (i.e., data engineering, data visualization, software development) preferred
Strong communication and interpersonal skills
Demonstrated attention to detail, managerial prowess, and ability to execute against multiple projects in parallel
Highly proficient in Tableau/Power BI/Looker, Excel; Proficiency in SQL, Python or R preferred
Strong project management skills
Automotive industry experience in an analytical role preferred; Automotive industry curiosity required
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $176,700 - $251,100 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02/17/2025.
