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McCann Relationship Marketing, LLC Manager, Performance & Analytics, MRM in Birmingham, Michigan

The Analytics- Team Lead works with Business Intelligence and other Performance and Analytics team members to provide deep analysis and guidance on crucial business opportunities across the company. They draw upon their knowledge and experience in digital and consumer analytics to help develop and deliver actionable insights from website and consumer data to inform rapid optimization of marketing efforts.? This web-savvy leader must be highly analytical, detail-oriented, focused on finding innovative solutions for a variety of business challenges and have a passion for generating actionable business insights from data. 

The ideal candidate:?Analytics: Analyst Client Facing 

  • Enjoys autonomy and wants to be judged on delivering their results, their way
  • Is evaluated more by attainment of their personal goals and results
  • Enjoys interacting with others and people skills are important
  • Accepts interruptions, pressure and the ability to switch from one item to the next as priorities change
  • Enjoys a structured environment where conformity to rules, regulations, structure and established ways of performing work are important

? 

Responsibilities: 

Support website optimization by delivering actionable tagging plans and/or measurement method recommendations

Support website optimization by delivering analysis and reporting on site usage using Google Analytics and other data sources such as Facebook, Google and Salesforce.

Support and help foster a relationship with internal MRM and business stakeholders, in their efforts to implement, standardize and enable data access and analysis for the business

Deliver insights and data-driven recommendations to tell a story to business partners to improve prospect conversion, customer engagement, or user experience

Evangelize the use of website and consumer analytics with internal stakeholders and clients

Drives new approaches for analytical projects and future opportunities

Forges strong partnerships with stakeholders to develop strategic insights and helps formulate them into action plans that advance our client's business analytic objectives

Identifies opportunities to implement new processes, tools, techniques and analytical frameworks designed to better serve our customers and increase department operating efficiencies

May directly manage a team of Associate through Senior Analysts and is responsible for their growth and development as well as project delivery.

Ability to interact and sell in her/his ideas to senior level client personnel

Helps manage client relationships, helps drive implementation strategy and measurement methodologies

Responsible for ensuring all scoped properties have appropriate measurement standards are implemented and functioning as expected. Including Digital site and email properties.

Work closely with Analytic stakeholders, PMs, operations teams and technical team to ensure their team is creating measurement plans that are valuable and executable.

Bachelor's degree in Computer Science, Mathematics, Statistics, Operations Research, or Marketing preferred

5+ years' experience working in marketing or analytics

2+ previous analytic, implementation or QA experience leading projects or a team required, preferably in a Marketing environment.

Extensive knowledge of at least one digital reporting suite such as Adobe Analytics, Salesforce Google Analytics, DoubleClick, or Pointroll

Leadership or management experience in digital marketing

Demonstrated experience in the development of strategic, logical and creative solutions to challenging problems

Should have a solid understanding of digital experiences including site, CRM and media.

Must be able to han

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