Job Information
Deloitte Senior Marketing Specialist in Birmingham, Alabama
Are you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Are you looking to take your skills to the next level? Are you interested in working with different businesses executing strategic marketing campaigns? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting, to meet our business and client needs?
Recruiting for this role ends on February 28th, 2025.
Work you'll do
The Industry Marketing Specialist will support the Government and Public Services (GPS) industry practice and have responsibility for special projects across our portfolio of business. The Marketing Specialist will work closely with the GPS marketing team to differentiate the Deloitte brand, drive Deloitte's business priorities forward, deliver innovative content marketing strategies, and report marketing's contributions to GPS leadership. This role will report to a GPS Marketing Manager or Senior Manager. Specific areas of focus include:
Content/Thought Leadership marketing: Develop and execute content marketing campaigns to promote Insights published through the Deloitte Center for Government Insights - campaign elements include emails, social media, and internal communications
Event Production and Management: Assist in strategy and execution of industry events - in-person, hybrid and virtual - including sponsorship management, project management, event design and set up, invite and registration management
Social Media: Creation and implementation of full social media plans for campaigns and build awareness of Deloitte's GPS practice in the market
Digital/Website: Coordinate and manage updates for Deloitte's external website to help generate page visits and drive engagement of featured content
Project Management and Campaign Activation: Assist in the development, maintenance, and execution of GPS integrated marketing campaigns
Writing: Comfort with drafting different types of content including, but not limited to, ad copy, email marketing, web copy, social copy, and marketing collateral
Content Development: Assist in the developing and editing content and collateral material and refreshing website content for consistent messaging and clear voice
Impact Reporting: Gathers ROI data for use in executive-level reports, focusing on data storytelling, including how the data will inform future campaigns and tactics, and the overall impact of marketing on GPS growth and brand positioning
Presentation Skills: Preparing and presenting campaign plans/results to managers and stakeholders
Budget Management: Plan and manage marketing budgets for campaigns
Attributes you possess:
Strong sense of accountability and ownership, with an ability to manage projects and clearly communicate your results back to stakeholders.
Energy and Creativity. Strong business acumen and ability to prioritize. Equal parts creative and analytical.
Self-Starter and Resourceful. Ability to work in a cross-functional role, comfortable with ambiguity and ability to leverage various resources to help inform work.
Service Minded. Ability to manage up and proactively communicate project progress to deadlines.
The team
Deloitte's Marketing and Communications team provides value to the U.S. Firms by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences. We develop cutting-edge marketing plans, creative assets, and unique experiences that engage our clients; deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients.
The ideal candidate will be an experienced marketing professional - with a strong desire to grow in industry knowledge and professional services marketing- with an ability to work collaboratively with individuals at all levels of a matrix organization.
Qualifications
Bachelor's degree required (Business, Marketing or Communications preferred)
6+ year of post-college marketing and communications career experience
Experience with marketing tech and innovation to drive and enhance campaign deliverables
Experience with content marketing techniques; audience segmentation, SEO, personas
Marketing & Communications Fundamentals: Experienced understanding of marketing and communications basics to drive business goals
Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you serve
Excellent spoken, written communication, interpersonal, and relationship building skills.
Ability to work in a multi-layered matrix organization serving many leaders.
Must be legally authorized to working in the United States without the need for employer sponsorship, now or at any time in the future.
Preferred Skills:
Experience working within the government professional services market
Experience with Adobe Creative Suite
Organized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times
Strong team player with the ability to work in a matrixed organization with a virtual team
Proficiency in MS Office Products including Word, Excel and PowerPoint
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $88,800 to $133,900
You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Information for applicants with a need for accommodation: https://www2.deloitte.com/us/en/pages/careers/articles/join-deloitte-assistance-for-disabled-applicants.html
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
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