Job Information
Publicis Groupe Senior Developer in Bengaluru, India
Overview
A Senior Professional Campaign Developer is responsible for development, implementation, and execution of personalized marketing campaigns. Ability to work on campaign optimizations, analysis, workflow, journeys and act as consultant for the tool technologies and marketing automation solutions.
Why we are looking for you
Senior Campaign Developer with a proven track record in designing, developing, QA, and configuring Marketing Technology (AJO). Skilled in utilizing advanced technical skills to construct sophisticated ETL processes, enhance product functionality, and implement large-scale, real-time delivery of dynamic content communications.
Senior developer demonstrates a comprehensive knowledge of multi-channel marketing strategies, empowering them to lead insightful business discussions and engage directly with stakeholders on functional matter
What you will enjoy in this role
The Senior, Campaign Developer (AJO, ACC, AEP) role within the Marketing Platform team is pivotal in driving client value through the implementation of marketing platforms for executing campaigns. This position focuses on streamlining campaign launches, optimizing audience selection, and enhancing performance to deliver high-quality, targeted campaigns that meet client objectives and drive ROI. Key responsibilities include campaign estimation, requirement gathering, solution design, platform setup with foundational schemas, performance monitoring, result analysis, and reporting. The role also involves thinking creatively to design and deliver complex solutions, enhancing implementation and migration activities, and offering technology consulting. Staying current with new technologies, ensuring precise documentation and mentoring team members are essential for achieving client success and desired outcomes, with a focus on durability and longevity.
Responsibilities
What you will do
Successfully lead, execute the design and development of marketing automation campaigns.
Implement tracking and analytics solutions to measure the effectiveness of marketing campaigns and customer engagement.
Collaborate with marketing stakeholders to gather requirements and translate business needs into technical solutions.
Design and implement complex marketing campaigns via various digital channels. Conduct code reviews and ensure adherence to best practices and coding standards. Configure and optimize dynamic content personalization, data manipulation, and integration with external systems.
Implement audience segmentation strategies based on customer demographics, behaviors, and engagement metrics to improve marketing effectiveness.
Develop custom reporting and dashboards within tool and integrated analytics platforms.
Stay informed about industry trends, best practices, and emerging technologies in marketing automation and digital marketing, and share knowledge with the team through training sessions, workshops, and documentation.
Proactively identify opportunities for process improvements and driving initiatives to increase operational efficiency and campaign effectiveness.
Mentor junior developers and provide guidance on tool development best practices and methodologies
Troubleshoot and resolve technical issues related to tool configuration, data integration, and campaign execution
Qualifications
4-year college degree in a technical field or equivalent
Adobe campaign related certification is must.
Required Technical Skills:
Experience in technology integrations with Marketing technologies (AJO, ACC, AEP)
1 years minimum of experience with AJO platform and more than 4 years working on Campaign implementations or manage project.
Hands on experience on the Adobe Campaign tool is an added advantage
3+ years of SQL development experience including.
3+ years of scripting/programming experience (JavaScript preferred)
1+ years of experience in cross channel marketing campaign delivery, like Push Notifications, In-App deliveries
Eager to learn new applications of traditional technologies.
Able to articulate and convey technical concepts to a mixed audience.
Familiarity with enterprise software and project implementation life cycles is a plus.
Knowledge of CRM and/or marketing applications and processes is a plus.
Knowledge of basic marketing concepts such as Campaign RoI metrics and KRAs
Additional Information
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.
Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.
Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:
Act with integrity. We are transparent and have the courage to do the right thing.
Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
Innovate with purpose. We shape the market with big ideas that drive big outcomes.
Respect all voices. We embrace differences and foster a culture of connection and belonging.
Empower with accountability. We trust each other to own and deliver on common goals.
Because You Matter
YOUniverse. A work-world with you at the heart of it!
At Epsilon, we believe people make the place. And everything we do is designed with you in mind. That’s why our work-world, aptly named ‘YOUniverse’ is focused on creating a nurturing environment that elevates your growth, wellbeing and work-life harmony. So, come be part of a people-centric workspace where care for you is at the core of all we do.
Take a trip to YOUniverse and explore our unique benefits, here (https://www.epsilon.com/apac/youniverse)
Epsilon is an Equal Opportunity Employer.
Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.
