Job Information
sa.global Marketing - SEM & Paid Advertising Strategist in Bengaluru, India
Who is sa.global
sa.global addresses industry challenges through vertical-focussed solutions. Leveraging modern technologies like AI and Copilot, we empower organizations to make intelligent decisions and act faster. Our solutions and services are 100% based on Microsoft business applications and the Microsoft Business cloud, and benefit advertising and marketing, accounting, architecture and engineering, consulting, homebuilding, legal, and IT services companies. Through our industry-first approach, we want to put solutions in the hands of people closest to the problem to enable organizations to act faster and make intelligent decisions.
Over 800,000 users in 80 countries around the world rely on sa.global's industry-focused expertise to gain value faster, adapt quickly to changes, and build for the future. We have 30+ years of real-world experience, we are an 11-time winner of the Microsoft Dynamics Partner of the Year Award, and we've been a part of Microsoft's elite Inner Circle for11 years. Our global organization has a 1000-member team across 25 countries.
For more information, visit www.saglobal.com (https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.saglobal.com%2F&data=05%7C02%7C%7Cad374c8e210a47d7247708dc64f7eec4%7C85d3d2d0e41a4759ac996bc18c0b5f4b%7C0%7C0%7C638496263259949348%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=Z1q30c3aqT2%2FKWxJALmhvNabU1jTx7vG1H%2FUZKQ3fn0%3D&reserved=0).
Why Choose sa.global
Open, flexible, vibrant, collaborative, and diverse – these are just some of the terms that our employees use to describe the culture at sa.global. We believe and encourage innovative and dynamic thinking. Our culture and values give us the extra edge to help us scale greater heights.
Led by our Core Values: Agile, Capable, and Committed, which form an integral part of who we are, we constantly strive to provide an inclusive work environment. Our employees come from varied cultural and social backgrounds, and we strive each day to work towards making sa.global a great place to work.
Values of sa.global
Contribute towards a working environment that represents “one sa.global” where everyone is seen as an equal, and equality and diversity is championed
Interact with a wide variety of colleagues, customers, and stakeholders at all levels with respect, courtesy, and professionalism
Come as you are, make work fun & others successful, and foster an always learning mentality
About the Role
We offer a career with growth opportunities in a dynamic, collaborative, and supportive organization. We also have a strong and ethical working culture. If you'd to work with a team that is passionate about their work while also having a good sense of fun, you might have just found what you are looking for!
sa.global is seeking a highly experienced SEM and Paid Advertising Strategist to join our dynamic Marketing team in Bangalore, India. You must be willing to work in the office on a regular basis. You will play a pivotal role in developing and executing paid search campaigns across Google Ads and LinkedIn, driving qualified traffic, leads, and conversions for our business goals.
Key Responsibilities
Develop comprehensive SEM and paid advertising strategies aligned with sa.global's overall marketing objectives, incorporating SEO best practices and leveraging AI-powered insights
Conduct in-depth keyword research and competitive analysis to identify high-value target audiences, utilizing AI tools to uncover valuable insights
Create, manage, and optimize PPC campaigns across Google Ads and LinkedIn Ads platforms, leveraging AI-powered automation and optimization features
Continuously monitor campaign performance, analyze data, and implement data-driven optimizations to maximize ROI, utilizing AI-powered analytics tools to identify key trends and opportunities
Develop and A/B test ad copy, landing pages, and targeting strategies to achieve campaign goals, leveraging AI-powered creative optimization tools
Generate comprehensive reports that highlight key metrics, performance trends, and actionable insights for leadership teams, leveraging AI-powered data visualization tools to create impactful reports
Stay up-to-date on the latest trends and best practices in SEM, paid advertising, and AI, continuously seeking opportunities to improve campaign effectiveness
Collaborate closely with the marketing team to ensure seamless integration of paid advertising with broader marketing initiatives
Skills and Experience
Seasoned marketing professional with 10-15 years of experience in Search Engine Marketing (SEM) and paid advertising strategies
Google Ads (formerly AdWords) mastermind with a proven track record of success in managing and optimizing PPC campaigns
Adept at utilizing LinkedIn Ads to target B2B audiences and achieve specific marketing objectives
Strategic thinker with a deep understanding of SEO principles and a keen eye for leveraging AI tools to enhance strategy, reporting, and campaign execution
Analytical whiz with expertise in reporting and data visualization. You can transform complex data into actionable insights for leadership and management teams
Strong communicator who can clearly articulate campaign performance, recommendations, and optimization strategies to stakeholders at all levels
Collaborative team player who thrives in a fast-paced environment
What We Offer
The opportunity to join a growing and dynamic marketing team at a leading company
A fast-paced environment where you can make a real impact on our business goals
Competitive salary and benefits package
A chance to work with cutting-edge marketing technologies and platforms
A collaborative and supportive work environment that fosters creativity and innovation
Contact Us!
If this is a promising opportunity for you and you possess the desired skills and experience, please apply for the role. We will be in touch! If you're not looking for a job change but know someone that is, please share the details of this open position with them.
