Job Information
Publicis Groupe Lead Generation Analyst in Bengaluru, India
Overview
About CJ:
From helping to invent the affiliate industry, to performance marketing and what comes next, we’ve earned a reputation for maintaining the largest, most reliable partnership-based platform and sterling service with a personal touch. Founded in Santa Barbara, California in 1998, CJ (formerly Commission Junction), leads the industry as the most established name in global performance marketing, specializing in affiliate marketing technology.
We’re the platform of choice for driving profitable growth for over 3,800 global brands around the world across all verticals including retail, travel, finance, and network & home services. Our technology powers a partnership ecosystem where over 167K publishers and brands engage billions of consumers worldwide.
As part of Publicis Groupe, aligned with Publicis Media, we leverage unparalleled data, technology, and strategic expertise to bring a truly customer-centric approach to performance marketing. In an industry with much uncharted territory, trust a steady hand.
The CJ India team connects global brands and publishers to achieve scalable growth. Passionate about driving sustainable outcomes, the team thrives on providing meaningful solutions to real needs.
Why we’re looking for you:
You will be responsible for the implementation of Lead Generation campaigns alongside the management and delivery of these campaigns. managing and delivering these. You will also help with building strategies, optimisations and reporting on campaign performance.
You will be responsible for building relationships with brands, agencies, and publishers. We operate a multi-channel environment enabling you to work across Email, Content, Affiliate, Social etc.
You’ll will need to deliver against timelines and deadlines and be able to juggle multiple accounts with various priorities. You will work directly with Business Development teams.
What you will enjoy in this role:
With over 20+ years of experience, CJ Affiliate is the most trusted and established name in affiliate marketing. As a performance-based marketing channel, we help advertisers acquire new customers and increase sales to current customers while facilitating compensation to publishers for every action they drive. We reach billions of consumers by creating fair, transparent, and successful partnerships between advertisers and publishers.
We take just as much pride in our innovative technology and comprehensive data as we do in the expertise and dedication of our people. Our collaborative teams are equipped with advanced tools, training, and career development opportunities in order to provide our clients with cutting-edge solutions, strategies, and support that drive meaningful results.
Responsibilities
What you’ll be doing:
Driving our lead generation campaigns, Serve as the primary point of contact.
Understand client objectives and deliver exceptional customer experiences for lead generation campaigns.
Develop and implement account strategies to drive growth and revenue.
Provide end-to-end campaign solutions and optimize publisher performance.
Develop campaign strategies through post-campaign analysis and new budget approvals.
Coordinate with Account management teams to carry out various reporting and competitor tracking tasks.
Maintaining account performance, account integrations, billing and use of Salesforce
Understand client needs and objectives and provide strategic advice to achieve their goals. Campaign setup for clients, then supporting all queries on publisher account setups. This requires technical knowledge on pixel implementation, tracking solutions via 1st and 3rd party platforms
Closely align with the team towards common goals around achieving operational excellence, Publisher recruitment and working closely with CJ’s Publisher Development Team, daily conversations with publishers to push delivery and increase performance
Monitor account performance closely and work with Account Management team, report any unusual spikes and lows in the accounts.
Manage inquiry queues: Network Quality, Order Inquiries, Finance
Contribute to mass communication to both educate publishers on CJ initiatives or educate advertisers on publisher opportunities.
Troubleshoot tracking links and campaign-related queries.
Stay up-to-date with industry trends and best practices for lead generation.
Review pending advertisers’ offers and applications to generate new revenue-building opportunities.
Review affiliate publisher pages and report discrepancies.
Deliver on adhoc reporting requests
Qualifications
What we look for:
Strong written and verbal communication skills
A graduate in any discipline.
3-5 years of exposure in digital media/client services role preferred
Be a team player and work in a fast-paced environment
Intermediate knowledge on MS office suite
Basic knowledge of Affiliate Marketing, Lead Generation
Passion towards learning digital marketing and its nuances.
A quick learner and a curiosity quotient\
Strong written and verbal communication skills
Be a team player and work in a fast-paced environment
You are proficient in Microsoft Office, especially Excel, PPT
You have strong analytical skills. HTML knowledge an added advantage
Excellent organizational and communications skills with a strong attention to detail
Additional Information
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.
Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.
Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:
Act with integrity. We are transparent and have the courage to do the right thing.
Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
Innovate with purpose. We shape the market with big ideas that drive big outcomes.
Respect all voices. We embrace differences and foster a culture of connection and belonging.
Empower with accountability. We trust each other to own and deliver on common goals.
Because You Matter
YOUniverse. A work-world with you at the heart of it!
At Epsilon, we believe people make the place. And everything we do is designed with you in mind. That’s why our work-world, aptly named ‘YOUniverse’ is focused on creating a nurturing environment that elevates your growth, wellbeing and work-life harmony. So, come be part of a people-centric workspace where care for you is at the core of all we do.
Take a trip to YOUniverse and explore our unique benefits, here (https://www.epsilon.com/apac/youniverse) .
Epsilon is an Equal Opportunity Employer.
Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.
