Job Information
T-Mobile USA, Inc Sr Social Media Manager - Public Safety Segment in Bellevue, Washington
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! About the Role As a Sr. Social Media Manager for T-Mobile's Public Safety Segment, you will lead and execute a targeted social media strategy aimed at engaging business decision-makers and IT leaders from public safety agencies. Your mission is to elevate the Un-carrier brand within this critical sector, driving awareness, engagement, and trust. In this role, you will manage dedicated social media accounts and campaigns, including content creation, direction on graphic development, organic programming, monitoring, and reporting. You will work with creative partners to develop high-quality content while collaborating with T-Mobile's broader social media teams on initiatives like executive social media, customer care, and the impactful #ConnectingHeroes campaign. Key Responsibilities Strategic Development & Execution Develop, plan, and implement tailored social media content across LinkedIn, X (formerly Twitter), and Facebook, aligned with business goals. Integrate with T-Mobile's broader strategies to amplify brand messaging for the public safety audience. Content Creation & Quality Control Lead content creation efforts, ensuring all social posts maintain high click-through and engagement rates. Maintain high standards of quality by coordinating copy, design, and link tagging, ensuring all content aligns with brand guidelines and messaging. Audience Growth & Community Engagement Grow audiences organically using data-driven insights, hashtags, sponsorships, and advocacy. * Manage influencer relationships and oversee community engagement to maintain brand tone and foster stronger connections with stakeholders. Live Social Activations Plan and implement live social activations for key events, leading content capture, editing, and real-time posting in collaboration with stakeholders. Performance Monitoring & Reporting Track and analyze key performance indicators (KPIs), providing monthly reports on campaign performance. Identify optimization opportunities and make data-driven adjustments to refine strategies. Collaboration & Leadership * Provide training and strategic guidance to internal teams, including segment managers and sales teams. * Collaborate with cross-functional teams in content, digital, integrated marketing, and product marketing. Industry Trends & Best Practices Stay updated on social media trends, algorithm changes, and platform innovations, sharing insights confidently with the team. Ensure all social media activities align with established processes, policies, and playbooks. Qualifications Education *Bachelor's degree in communications, marketing, or business. Experience Minimum of 8+ years in marketing and social media management (B2B / Public Safety experience preferred), with proven success in driving audience growth and engagement. Skills Strategic and analytical demeanor with the ability to balance creativity and data-driven decision-making. Proficient in social media management tools (e.g., Sprout Social, HubSpot, TweetDeck). Experience in influencer marketing and developing high-quality, targeted social content. Strong writing, editing, and presentation skills with exceptional attention to detail. Knowledge of campaign briefing processes and working with creative agencies. #LI-Corporate * At least 18 years of age * Legally authorized to
