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We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

About The Team

The Analytics & Optimization (A&O) Team in MarTech and Analytics Services focuses on creating a data-driven culture within Corporate Marketing. This team is responsible for various analytics, insights, and optimization requirements across corporate marketing.

The Role

• As a Senior Marketing Analyst in Corporate Marketing team, you will be the lead analyst for SAPs BTP solution area.

• Be the partner and sounding board to senior marketing leaders, to identify performance optimization opportunities, devise data driven strategies, monitor and present analysis of strategy execution.

• Explore data from different sources to provide insights to marketing leaders to support day to day decision making.

• Deliver insights on awareness, contacts engagement, pipeline health, demand generation, adoption & consumption strategies, areas of opportunity, potential risks, and suggest actions to address challenges and optimize performance.

• Monitor and report on key metrics from the end-to-end funnel across marketing tactics, regions, segments, and products. This includes recommendations to enhance digital experience as well as to increase conversion rates.

• Work with marketing analysts and marketing operations to refine, evolve, and build out new analytics strategies, models, reports, and executive dashboards/scorecards to provide transparency into the business performance.

• Build on your pre-existing analytics technical skills, becoming a hands-on expert across a wide range of tools such as MSIGHTS, Marketo, Adobe Analytics, SAP Analytics Cloud, SQL and Excel.

• Leverage analytics to form recommendations that help provide best-in-class digital experiences and increase conversion rates.

• Embrace a data-driven approach to turn data into insights to drive results.

• Develop expertise in delivering performance insights across all seniority levels within Corporate Marketing.

Qualifications

• At least 8 years of professional experience with a minimum of 5 years of experience working in marketing analytics.

• Have a strong grasp of B2B Marketing Analytics, with previous experience in a B2B SaaS Marketing Analytics organization working with Corporate Marketing, Field Marketing, Product Marketing, Marketing Operations and MarTech teams.

• Demonstrates a strong understanding of applying analytics tools and techniques across the entire marketing funnel process with a good baseline understanding of Interactions, MAQLs, MQLs, and SALs.

• Data-driven results-oriented marketer.

• Experience in presenting insights to cross-functional stakeholders and senior leaders from diverse data sources. Should demonstrate strong understanding of different visualization techniques and engaging story-telling skills.

• Experience with the following analytics tools: SAP Analytics Cloud, Microsoft Excel, and Adobe Analytics, Marketo Reports, Paid Media analytics platforms.

• Strong SQL knowledge is highly desired.

• Knowledge of CRM, Marketing Automation Platforms, A/B testing, Web Analytics, Campaign & Content Analytics is desired.

• Demonstrate an understanding of data visualization best practices, knowing which visualization to apply based on the dataset, the objective, the required analysis, and the audience it relates to.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAPs culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency : SAPbelieves the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAPs commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 127100 - 216000(USD) USD.The actual amount to be offered to the successful candidatewill be within that range, dependent upon the key aspects of each case which may include education, skills,experience, scope ofthe role, location, etc. as determinedthrough theselection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits (https://www.sapnorthamericabenefits.com/en/public/welcome) .

Requisition ID: 412032| Work Area:Marketing| Expected Travel: 0 - 10%| Career Status: Professional| Employment Type: Regular Full Time| Additional Locations:Virtual - Canada#LI-Hybrid