Job Information
Warner Bros. Discovery Director of Product Management - Retention in Bellevue, Washington
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Max is where storytelling takes center stage and where creatives find a home with the support and resources to do their best work, no matter the genre or format. Whatever the viewer wants to watch is front and center and more of what they crave is easily discovered. It is where our exclusive Max Originals and iconic entertainment brands thrive, with HBO, HBO Max, Warner Bros., DC, Turner Classic Movies, Cartoon Network and more delivering the greatest array of series, movies, and specials for audiences of all ages. HBO Max originally launched in the United States in May 2020 and introduced a lower priced, advertising-supported tier in June 2021. It rolled out globally across Latin America and the Caribbean in 2021, followed by its first European launches in the Nordics and Spain later that year. In May 2023, Warner Bros. Discovery introduced Max, an enhanced streaming platform, in the U.S. HBO Max is currently available in 46 countries and there are plans for the continued global expansion of Max in 2024.
Your New Role...
At WBD we seek to ignite people’s curiosity to engage, entertain, and enlighten the world around them through amazing viewing experiences. The Growth Product team within Streaming’s Global Product & design Organization builds and operates product and features to drive Acquisition, Retention, Cross-sell, Upsell and Monetization across all customer touch point. We build for connected TVs, web, mobile phones, tablets, and consoles for a large footprint of products and brands (Max, discovery+, Food Network, CNN, Golf TV, MotorTrend, Eurosport, and many more). This is a growing, global product and engineering group crucial to WBD’s future.
The Director of Product for Retention at WBD will spearhead the development and execution of strategies aimed at reducing both voluntary and involuntary churn for Max. This role is centered around devising and implementing initiatives that enhance customer retention, fundamental to which is transforming our approach to customer experiences. You will be tasked with developing a strategic vision and guiding the roadmap to refine our retention strategies effectively. Leading a team of Product Managers, your focus will be on collaboratively working with internal stakeholders to enhance the product strategies specifically designed to boost customer loyalty. This role demands innovative thinking to leverage our scale and abilities to optimize the value delivered through our initiatives. Interaction with other Product Managers, UX designers, engineering, research, strategy, and additional relevant departments is essential to achieve a cohesive and effective retention-focused product strategy that meets our business objectives and sustains customer engagement.
Your Role Accountabilities…
Product Strategy: Develop and execute a comprehensive product strategy for our Retention, aligning it with the company's overall goals and objectives.
Management: Mentor, manage & guide other product managers, communicating clear vision, goals and priorities that drive professional development, personal growth and a positive working environment.
Roadmap Development: Collaborate with cross-functional teams, including engineering, design, marketing, and business development, to define and prioritize product features, enhancements, and capabilities. Create and manage the product roadmap to ensure timely delivery of milestones and align with business priorities.
User Experience: Champion the user-centric approach, continually evaluating and improving the models to deliver an intuitive, seamless, and personalized user experience. Analyze user feedback, conduct usability testing, and leverage data analytics to drive data-informed decisions.
Competitive Analysis: Stay abreast of market trends, emerging technologies, and competitors' offerings in the streaming services space. Conduct competitive analysis and leverage insights to differentiate and improve our product offering.
Stakeholder Management: Collaborate with key stakeholders, including executives, engineering teams, marketing teams, and customer support, to align product strategy with business objectives. Effectively communicate product vision, progress, and challenges to stakeholders at various levels within the organization.
Collaboration & Coaching: Foster a culture of innovation, collaboration, and continuous improvement. Assist management in developing and coaching junior Product Managers.
Product Launch and Adoption: Collaborate with marketing to develop go-to-market strategies and support the successful launch of new features and products. Monitor product adoption, gather customer feedback, and iterate on product offerings based on user needs and preferences.
Performance Measurement: Define key performance indicators (KPIs) and metrics to evaluate success. Monitor product performance, analyze data, and leverage insights to drive product optimization and continuous improvement.
Qualifications & Experience…
10+ years of product management experience.
Experience in people management, managing a team of 3+ people.
Being able to craft concise and customer-centric PR/FAQs, PRDs, and product vision documents while creating a compelling narrative is essential.
Experience launching and developing products and features for a global audience.
Experience developing features that address deflection and Involuntary churn and measuring efficacy of these features.
Understanding of A/B testing methodologies and the ability to use data to inform product decisions.
Excellent written and verbal communication skills to effectively communicate and present to stakeholders at all levels of the business.
Demonstrate strong ownership to deliver exceptional customer experiences and customer empathy.
Experience developing consumer facing experiences across multiple platforms (e.g., web, mobile, connected TV).
Experience working with and managing the needs of multiple stakeholders and business teams.
Experience driving clarity in ambiguous situations and drive forward progress.
Experience with data analysis and driving insights and making business decisions through data.
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page (https://careers.wbd.com/global/en/accessibility) for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $145,250.00 - $269,750.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
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