Job Information
T-Mobile USA, Inc Digital Business Manager in Bellevue, Washington
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! Job Overview The Digital Business Manager completes web marketing strategies that unlock incremental business value through outstanding web and app experiences that deliver seamless discovery and adoption of our products, features, and services across T-Mobile lines of business. This role accelerates business impact by leveraging data to inform web merchandising tactics, campaign optimization, and customer flows for T-Mobile across our digital properties. Digital Business Manager owns key segments of the digital experience and leads in achieving desired outcomes. Using consumer and market insights, this role defines and influence innovative experiences that increase customer satisfaction, drive online sales, and reduce costs. This position reports on, analyzes, and uses historical data, site/campaign performance, and research to inform and optimize tactics. They influence and support new features and functionality launches to increase activations and support the overall customer experience. Digital Marketing Manager embraces experimentation and learning and is energized by the spirit of continual improvement. The position requires a high level of cross-functional collaboration, excellent analytical and communication skills with a strong bias for action, and a spirit of curiosity to find opportunities to deliver impact. Job Responsibilities: Define and execute web activities to support business goals, offers, device launches, and enterprise initiatives as well as analyzing relevant data and insights to inform and optimize campaign and site performance Own the merchandising and traffic flow to move customers through the funnel and retain them, including customer segmentation and tailored experiences Create artifacts needed to set up projects for success, including planning materials, impact sizing and forecasts, performance measurement, and applying learnings to optimize results Communicate marketing objectives, strategy, and milestones to key stakeholders Optimize outcomes by analyzing performance, behavioral, customer and market data and insights Develop hypotheses and create a test-and-learn plan for improving experiences and functionality across key areas in Digital using consumer and market data and insights Lead transformation through continual optimization and building efficient and scalable processes Codify learnings and share best practices across teams Education: Bachelor's Degree (Required) Work Experience: 4-7 years Experience in Digital Marketing, Digital Merchandising, eCommerce or similar field 4-7 years Experience using data and metrics to measure impact and determine improvements 4-7 years Cross-functional project management experience 4-7 years Internet B2C commerce experience responsible for site merchandising 4-7 years Direct experience working in wireless or other e-commerce Knowledge, Skills and Abilities: Microsoft PowerPoint Ability to distill complex and multi-facited strategies and articulate narratives into slide format (Required) Microsoft Excel Ability to source and manipulate complex data sets, including leveraging pivot tables and V-lookup (Required) Web Content Management Skilled at managing content portfolios and how to govern allocation and optimize for business goals (Required) Tableau Ability to build dashboards and other data visualization using tools like Adobe Analytics or Tableau (Required) Segmentation Ability to develop customer