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Job Description

Job Title: IBD Manager

Location: Bangkok, Thailand

About the role:

• To develop and execute annual brand plan, specifically for Entyvio and Mezavant - aligned with regionally created strategic guidance and fully reflected dynamic healthcare environment in the market.

• To direct and perform all aspects of product development, product changes and product promotions including development procedures, specifying components, packaging and header design, product positioning, pricing, catalogue and sell sheet copy, training aides and point of purchase merchandisers.

• To plan and allocate resources, budget and schedule marketing & advertising activities according to the importance of each product/service in the organization’s overall marketing strategy for product/service line.

• To develop KOLs plan with medical team to initiate product opportunities.

• Develop quarterly "plan of action" and optimally allocate resource to make sure impactful and flawless implementation in the market.

• To prepare product supply volume forecast by working with supply chain manager to ensure product availability.

How you will contribute:

Execution of works

• To manage and communicate sales information and product changes both internally and externally.

• Work with Medical Affairs to educate and train sale reps on disease, product knowledge and competitor’s information, presents brand strategies, campaign and key messages, also coordinates with Training Manager to ensure they are able to deliver key messages to the right target customers and handle basic objections through sales certification.

• To regularly perform market research, pricing and competitive analysis by customer segment and recommend strategies in order to improve market position, improve quality or reduce costs.

• To monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for the products/services.

• To implement and monitor the effectiveness of all marketing activities in order to improve on marketing strategy/plan. Join planning reviews "Business and territory plan and provide feedback to ensure consistency alignment.

• To monitor, analyze, and evaluate product performance, sales volume, revenue and customer feedback to generate new product ideas, identify product/service features that need to be changed to meet customer needs, and liaise with other areas of the organization (for example production, research and development) to implement these changes.

• To Establish and maintains relationship with National KOLs as well as key stakeholder e.g. health authorities, associations, for the sake of business performance.

• Fully utilized regionally developed promotional materials and creates locally specific materials in line with local requirements (RA, MA, Compliance)

• As a leader of the IBD team, the responsibilities include

• Oversee 3 IBD MRs and supporting the ARD portfolio by managing 2 ARD

• Setting IBD sales targets, ensuring the team meets performance objectives.

• Provide coaching, training, and support to the team.

Collaborative Working (Internal & External) for Result

• To establish and maintain relationships with several stakeholders to help facilitate the timely completion of projects or brand plan.

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

Empowering our people to shine:

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Bangkok, Thailand

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time