Job Information
UNIVERSITY OF TEXAS AT AUSTIN Media Relations Representative in Austin, Texas
Content Gathering: Collaborate with faculty, researchers, communications staff and students across multiple colleges, schools, centers and programs to identify and develop compelling stories that showcase the universitys contributions to specific areas. Transform complex subjects into engaging and visually rich narratives for a wide audience or tailored to specific publication placement.Content Development: Write and edit press releases, news articles, media pitches, talking points and other communications that highlight the universitys academic programs and research breakthroughs. Collaborate with relevant faculty, researchers and staff to conduct interviews, ensure content accuracy, and develop effective media pitches.Thought Leadership: Strategize on and contribute to the development of thought leadership content, including op-eds and opinion pieces for faculty and University leadership, positioning the University as a leader in specific areas.Editing and Proofreading: Review and edit content to ensure it aligns with the universitys messaging, tone, and brand guidelines. Provide editorial support for team members and other university communications professionals as needed.Content Strategy: Support the Media Relations team in developing and refining content strategies that enhance the universitys presence in the media and among target audiences.Support Major Events: Contribute to media outreach efforts for major university events, including press conferences, public lectures, and major announcements, by preparing supporting materials such as backgrounders and event summaries.Other related functions as assigned.
