Job Information
Nexstar Media Group Director of Sales, III (GSM) in Augusta, Georgia
The Director of Sales, III (GSM) sets and executes local and digital strategy to achieve Nexstar’s business goals to grow and engage digital audience across all platforms.
Knowledge and experience writing for digital and broadcast platforms
Manage social media accounts
Responsible for working with the News Director creating and managing internal system processes to keep all digital platforms up-to-date, current and competitive with other local news stations
Partner with local sales management to achieve revenue targets by capitalizing on alternate revenue streams
Responsible for the overall management and functionality of the website and all other assigned digital platforms such as mobile, tablet, social and third-party/syndicated
Work collaboratively with corporate digital team on implementation, support and training for current and new products and platforms
Optimize pages and sections of the website for search engine optimization
Track monthly analytics including standard web, advertiser, video, mobile and social
Work closely with all departments (News, Advertising, Marketing, Sales) in a collaborative manner to support their digital needs
Conceptualize and create new content areas on the website and manage others engaged in similar assignments
Work with site partners and advertisers to create and maintain web content
Troubleshoot any problems that may develop with the website
Provide digital training and development for station colleagues
Requirements & Skills :
Bachelor’s degree in a related field or 3-5 years comprehensive experience in digital media, journalism, broadcast or media sales
2 - 5 years of supervisory experience strongly preferred
Knowledge of online content management systems (CMSs) and HTML
Knowledge of additional web design/development applications such as JavaScript, Adobe Photoshop, and FTP is strongly preferred
Ability to multi-task and prioritize in a fast-paced newsroom environment
Ability to meet deadlines
Ability to work collaboratively with editorial, sales and marketing leaders
Strong sense of initiative and focus on continuous learning
Ability to build strong relationships in the local station, with the corporate team, and with third-party partners
Demonstrate entrepreneurial abilities with start-up business/project skills strongly preferred
Knowledge of social media and SEO concepts and a rich understanding of all things digital including video, mobile and tablet applications strongly preferred
Demonstrate prior success in growing social media audiences and communities (including but not limited to Facebook, Twitter and YouTube)
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.