Job Information
Nexteer Automotive Global Marketing Communications & Brand Manager- Auburn Hills in Auburn Hills, Michigan
Position: Global Marketing Communications & Brand Manager
At Nexteer, our strength lies in the diversity of our team—each member contributing unique backgrounds, experiences, and aspirations. We believe this diversity fuels our innovation, broadens our perspectives, and propels our collective growth.
For over a century, we’ve been innovators in the automotive industry. Our vision is clear - we are a global leading motion control technology company accelerating mobility to be safe, green, and exciting. Our unwavering commitment to Quality, Collaboration, Integrity, and Accountability guides us as we solve motion control challenges for over 60 global customers. If you’re ready to join a dynamic team that drives change and makes a difference, Nexteer welcomes you!
About the Role
The Global Marketing Communications & Brand Manager develops and executes a consistent global communication plan in support of Nexteer’s corporate and business growth strategies. This role provides strategic and tactical leadership on a variety of global external communication & branding initiatives across a diverse set of platforms and formats.
Key Responsibilities
Leads the ongoing development and execution of the global marketing communications strategy and associated brand-building activities
Provides support to and collaborates with all regions in tailoring global strategies & tactics to local markets, shares best practices and provides expert advice
Manages and executes tactics within the global strategy, including but not limited to:
Leads global brand positioning/voice/messaging guidelines, branding guidelines maintenance, consistent application and approvals
Leads global social media management(both organic and paid), including story calendar/pipeline planning, implementation, monitoring, responses and metrics
Leads web site management , including ongoing new content development (such as blogs), updates (product/company) and consistency across regional sites, as well as metrics tracking
Leads proactive and reactive media relations activities to promote Nexteer technologies and other corporate initiatives
Leads strategic selection of sponsorships, advertising placements and other paid promotions to reach targeted audiences and markets that align with growth targets and influence decision-makers
Supports key customer sales pursuits with strategic messaging and associated deliverables such as presentations, brochures, videos, etc. to differentiate Nexteer from competitors
Spearheads external events (e.g., trade shows, tech shows, ride & drives, webinars, speaking engagements, etc.) through strategy and messaging development and implementation activities
Supports Investor Relations communications with content and key messaging development
Supports crisis management with strategic counsel/recommendations, messaging of external comms, coordination with Internal/Regional Comms as applicable
Leads the global MarComm team and an external agency/vendor network , consisting of support for media relations, graphic design, video/animation production, content development, etc.
Serves as an advisor to C-suite/Sr. Leadership for a variety of communication formats, such as media interviews, high-profile speaking engagement, sensitive communications, etc.
Collaborates across functions for story development/pipeline such as Sales/Customer Communications, Corporate/Internal Communications, Investor Relations, etc. – ensures consistent messaging and timing alignment; continually develops/feeds future story pipeline (Engineering/R&D/Divisional collaboration, etc.)
Ensures and facilitates review and approval process for external presentations and trademark use (i.e., supplier and other stakeholder requests for use of the Company brand); ensures and facilitates trademark defense/application support for evidence of use
Ensures continuous improvement, cost/time efficiencies, toolsets and protocols: Such as Digital Asset Management tools (Canto), social media (sprout social), web (Word Press), applied AI for Comms Best Practices, etc.; share latest developments in PR/Comms/Marketing, etc.
Qualifications
Minimum 8 years of experience within Communications, Marketing or related field – ideally with B2B company experience
Demonstrated ability to craft compelling narratives on complex topics to a wide variety of audiences and deliver well developed, consistent messaging across multiple channels on a global scale
Ability to work with a variety of cultures, functions and businesses , along with the skills to manage multiple projects, perspectives and internal stakeholders simultaneously – while prioritizing a diverse range of projects and meeting tight deadlines
A clear understanding of digital/social communications and content marketing
Excellent writing and editing skills
Excellent interpersonal, networking, problem-solving and leadership skills
Strong knowledge of business operations, automotive and adjacent industry sectors
People leadership and agency management experience
Project and budget management experience
Dedicated to life-long learning and continuous improvement
Education Requirements
Bachelor’s degree in Business, Communications, Marketing or related field
Nexteer is an Equal Opportunity Employer Disabled/Minorities/Veterans/Women
VEVRAA Federal Contractor
Nexteer is an E-Verify employer. E-Verify is an internet-based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employees to electronically verify the employment eligibility of their newly hired employees in the United States.
Accessibility for Applicants with Disabilities: If you need a reasonable accommodation for the online application process due to a disability, please call 1-989-757-5000. Please provide your contact information and details about the posted position of interest. Only inquiries regarding assistance for those who need an accommodation with the online application process due to a disability will be returned.
About Nexteer
Nexteer Automotive is a global leading motion control technology company accelerating mobility to be safe, green and exciting. Our innovative product and technology portfolio includes electric and hydraulic power steering systems, steer-by-wire systems, steering columns and intermediate shafts, driveline systems and software solutions. The company solves motion control challenges across all megatrends – including electrification, software/connectivity, ADAS/automated driving and shared mobility – for more than 60 customers around the world including BMW, Ford, GM, RNM, Stellantis, Toyota and VW, as well as automakers in India and China including BYD, Chery, Great Wall, Geely, Xpeng and others. Learn more at:www.nexteer.com
