Job Information
Publicis Groupe Planner, Strategy in Atlanta, Georgia
Company Description
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.
Overview
We are currently looking for a Planner, Strategy to support the day-to-day Media Planning and Strategy functions for our client. This person will assist a team in the development, execution, and stewardship of media plans for client’s business and report directly to the Supervisor/AMD, Strategy.
Responsibilities
Responsible for contributing to the development of and executing strategy for the functional area
Develop media strategy and recommendations under supervisor guidance
Present media plans and provide plan maintenance including objectives/strategies and updates
Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions
Prepare flowcharts and budgets for media plan development and maintenance
Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations
Review and verify media buys to ensure proper execution
Meet with vendor community to analyze value and applicability of media channels for client media plan
Qualifications
B.A. or B.S., preferably in Marketing, Advertising, or related field
1+ years of experience in media planning/strategy
Agency experience working on local-focused strategy highly preferred
Preferable Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
Demonstrate ability to learn new propriety software and processes quickly and proficiently
Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment
Meet client and internal deadlines and obligations
Manage projects, resources, stakeholders, and participants
Be a resource to others in the resolution of complex problems/issues
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply
