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Robert Half Marketing Operations Specialist in Atlanta, Georgia

Description

Marketing Operations Specialist

Location: Atlanta, GA (4 days/week onsite)

Duration: Ongoing Contract

Background Check Required

About the Role:

We are seeking a highly motivated and detail-oriented Marketing Operations Specialist to join our dynamic team. In this role, you will play a crucial part in streamlining marketing processes, optimizing campaigns, and driving overall marketing efficiency.

Responsibilities:

Campaign Management:Coordinate and execute marketing campaigns across various channels (email, social media, digital advertising)

  • Manage campaign calendars, deadlines, and deliverables

  • Track and analyze campaign performance metrics

Data Analysis:Utilize marketing analytics tools to gather and analyze campaign data

  • Generate insightful reports to measure ROI and identify optimization opportunities

  • Provide data-driven recommendations to improve future campaigns

Marketing Automation:Manage and optimize marketing automation platforms (e.g., Marketo, HubSpot)

  • Develop and execute automated workflows and lead nurturing campaigns

  • Ensure data integrity and accuracy within the marketing automation system

CRM Management:Maintain and update CRM records (e.g., Salesforce)

  • Segment and clean customer data to improve marketing targeting

  • Collaborate with sales and marketing teams to ensure data consistency

Project Management:Manage multiple marketing projects simultaneously, prioritizing tasks and meeting deadlines

  • Coordinate with cross-functional teams to ensure smooth project execution

Process Improvement:Identify opportunities to streamline marketing processes and increase efficiency

  • Implement best practices and innovative solutions to improve marketing operations

    Requirements

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field

  • 2+ years of experience in marketing operations or a similar role

  • Proficiency in marketing automation tools (Marketo, HubSpot, etc.)

  • Strong analytical skills and ability to interpret data

  • Excellent organizational and time management skills

  • Strong attention to detail and accuracy

  • Ability to work independently and as part of a team

    Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .

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