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Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

HOW YOU’LL MAKE AN IMPACT:

Responsible for working with the marketing team to develop and execute compelling email, SMS and app push programs to drive site and store traffic. This role typically reports into the Manager, Customer Communications and is responsible for coming on-site 4 days a week.

Campaign Execution - 40%

• Own execution of manual and automated email, SMS and app push campaigns within Salesforce Marketing Cloud & Attentive Mobile platform, including:

• Quality assurance and change management for 20-25 email/mobile campaigns/week

• Audience assignment and filter creation

• Deployment scheduling

• Testing execution

• Campaign monitoring, including matching deployment reporting to planned audience size and deliverability

Collaboration - 30%

• Collaborate with MarTech partners ensure email technology is implemented correctly and functions within typical campaign cadence

• Collaborate with marketing partners to support new initiatives and innovation within email & mobile campaigns, own necessary steps for execution

• Support updates providing guidelines and status updates to key partners

• Able to collaborate quickly and effectively to support business needs

Project Management- 20%

• Coordinate with cross-functional partners to gather assets and requirements for 20-25 campaigns per week, with emphasis on automated journeys

• Track assigned email & mobile campaigns throughout the development process via Jira

• Along with Customer Communications manager, escalate and address campaign risks

Innovation- 10%

• Maintain understanding of competitor programs. Review macro retail trends as well as YOY competitor programs and promotional changes; understand potential impact to CRI and make appropriate recommendations

WE’D LOVE TO HEAR FROM YOU IF:

Must have:

• Strong desire to learn along with professional drive

• Solid understanding of different marketing channels

• Excellent verbal and written communication skills

• Excellent knowledge of MS Office

• Ability to multi-task and take initiative

• Analytical mindset and good organizational skills

• Ability to prioritize, multi-task and meet deadlines

• Passion for the marketing industry and its best practices

• Enrollment in a Bachelor/Master’s degree program at the time of the internship (certificate programs are not eligible)

• Availability to start on the designated start date in May

• Availability to work for a minimum of 10 out of the 11 weeks of the defined internship period which runs from May-August

Preferred skills and experience:

• Working toward a college degree, preferably in a related field (e.g., English, Marketing/Communications, or Public Relations)

• Minimum cumulative GPA of 3.0 (3.2 strongly preferred)

• Previous internship or related experience in marketing or communications is a plus

OUR TEAM MEMBERS:

• Lead Courageously: Have a strong sense of personal values that align with our Company values

• Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment

• Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients

• Drive Growth: Set aggressive goals and implement plans precisely

• Cultivates Innovation: Respectfully challenge the "we’ve always done it this way" mentality and explore new ways to achieve desired outcomes

MAKE A CAREER AT CARTER’S:

• Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.