Job Information
Publicis Groupe Associate Director, Central Activation in Atlanta, Georgia
Company Description
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Overview
This role oversees a team that manages the day-to-day management of programmatic campaigns and strategy.
A successful candidate will have at least 5 years of digital media experience in the programmatic space and is a data-driven, strategic thought leader who strives to foster an environment of welcomed creativity and learning for their team. The candidate should be knowledgeable in DSPs such as DV360, The Trade Desk, and Amazon DSP including campaign build, creative assignment, performance optimization principles & reporting capabilities.
You will report to the Vice President, Central Activation.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Responsibilities
Manage a team of programmatic campaign managers team responsible for the client's media buys in the DSPs
Lead and assist in coaching, managing, and educating a team of Supervisors, Sr. Campaign Managers, Campaign Mangers, and Jr. Campaign Managers
Develop talent of junior team members to grow within their current account assignments and be a resource for projects outside campaign activation
Extensive knowledge of the biddable media landscape (auction dynamics, partner integrations, ad verification, data privacy legislative impacts)
Develop, grow, and maintain relationships through exceptional client service
Contribute to creation of action plans for achieving and measuring digital media success, including setting key metrics, measurement and optimization strategies
Advocate for the value of digital media by educating clients, partners and internal teams on the latest tech/data advancements and capabilities in this quickly evolving space
Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
Develop points of view on new technologies, trends, and opportunities in the automated digital media landscape
Work with media partners to ensure accurate platform implementation
Qualifications
Bachelor's degree or higher in marketing, advertising, business, or equivalent
6+ years of experience managing programmatic media required
3+ years of activation experience in programmatic media buying required; additional bidded media (Search, Social, Ecomm) activation experience
2+ years of experience managing a team
Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
Understanding of traditional and interactive media planning elements
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong client facing experience with the ability to identify risks and effectively manage through issues
Strong project management skills
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
