Job Information
Swinerton Builders Marketing Pursuits Manager - J13974 in Arvada, Colorado
Compensation Range: $80,000.00 - $100,000.00 Annual Salary
Job Description Summary: At Swinerton, the Strategic Pursuits team plays a focused and strategic role in supporting the acquisition of work through the development of pursuit strategies, participation in capture planning, and the crafting of compelling proposals and marketing materials that differentiate Swinerton from its competitors, enhancing the company's chances of winning projects. Leveraging expertise in branding, content creation, stakeholder engagement, and project management, the Marketing Pursuits team collaborates in partnership with pursuit teams (internal and external) to align client needs with the company's capabilities to secure the best opportunities for the organization aligned with strategic objectives.
Job Description:
As a Marketing Pursuits Manager your primary responsibility is to manage, direct, and oversee the end-to-end proposal process, from initial RFPs to final submissions, collaborating with cross-functional teams to create compelling proposals . This includes formulating the plan alongside the Pursuit Champion, managing all elements of proposal creation, ensuring strict adherence to client requirements, company objectives, and brand standards, as well as the pursuit schedule. Your strategic approach will involve collaborating closely with technical teams, project managers, and senior leadership to craft compelling narratives and innovative solutions tailored specifically to each client's unique needs and preferences, as well as taking the lead on the development of impactful content such as cover letters and executive summaries, specialized service narratives, resumes/bios highlighting team strengths, and case studies, among others - ultimately ensuring that the proposal is presented in a common voice/tone, is clear, concise, compliant, and compelling, and in adherence to the company's writing style and brand style guidelines. Additionally, as a client interview specialist, you will take the lead in organizing and conducting client interviews, leveraging your exceptional communication skills to effectively communicate our value proposition and demonstrate our team's expertise and capabilities, working with, preparing, and
As you have continued to accumulate invaluable experience, develop nuanced understanding of our industry's intricacies, and exhibit exceptional proficiency in pursuit and proposal management, you will be entrusted to navigate higher-stakes projects, and play a pivotal role in propelling our firm to new heights of success. You will lead larger and more intricate pursuits in terms of priority, size, scope, value, or complexity, as well as more challenging delivery methods, including design-build and Public-Private Partnerships requiring the management of and collaboration with several external partners. This progression not only aligns with your professional growth trajectory but also underscores your capacity to excel in increasingly challenging environments.
Given your tenure in the industry, it is imperative that we leverage your seasoned perspective and strategic insight to provide guidance, mentorship, and support to junior marketing staff, nurturing their growth and development within their roles. Your leadership in this capacity will be instrumental in cultivating a dynamic and skilled marketing team and, in some instances, include the direct management and supervision of Marketing Pursuits Associates or Specialists.
Finally, we will rely on your leadership to promote the importance of and contribute to the maintenance of data within our company's client relationship management (CRM) platform. Your diligence in cataloging newly developed content through the consistent use of our proposal closeout activities ensures accuracy and accessibility for the entire pursuits team, facilitating seamless collaboration and optimizing our pursuit strategies.
RESPONSIBILITIES:
The Marketing Pursuits Manager's day-to-day responsibilities include, but are not limited to:
Strategy + Capture Planning Begin playing an Active role in shaping proposal and pursuit strategy development. Possess an understanding of the competitive landscape within your region, i.e., local market dynamics, client preferences, evaluation and decision-making processes, competitor trends and activities, etc. to inform pursuit strategies. Identify opportunities for pre-positioning or suggest areas where Strategic Communications can support the company's perception in the marketplace for strategic pursuits. Participate in go/no-go decision-making process; possess a complete understanding of how you can contribute and influence strategic and well-informed decision-making. Participate in capture planning; the development of comprehensive plans that address client requirements and differentiate the firm from competitors.
Proposal Management + Development: Lead creation, coordination, and delivery of proposal submissions for potential projects of increasing priority and complexity while developing a greater understanding of Regional/Divisional sales goals and strategies: Develop winning strategies for each proposal, including identification of pre-positioning opportunities, capture planning, key selling points and differentiation factors. Lead the proposal development process, including establishing timelines, setting, and enforcing deadlines for contributors, and ensuring that all components are completed on time. Lead (alongside the Pursuit Champion) all pursuit meetings, i.e., strategy, (pre) kick-off, color review(s), client debrief, internal postmortem,