Job Information
Nestle Social Media Community Specialist in Arlington, Virginia
Foods people love. Brands people trust. And a career that nourishes your future like no other.
If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.
We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.
This position is not eligible for Visa Sponsorship.
You know us as the food and beverage company behind a lot of your favorites like Stouffer’s, Coffee Mate, Toll House, Lean Cuisine and DiGiorno, as well as new discoveries like Essentia, Maison Perrier and Sanpellegrino! Across our organization, we’re creating a workplace where collaboration is important, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day.
POSITION SUMMARY:
The Social Media Community Specialist is responsible for managing the organic social channels for Nestle brands across TikTok, Instagram, Facebook, Twitter (X), and more. This is an exciting opportunity to join an expanding team and organization that creates holistic, consumer-obsessed experiences to drive relevancy and generate demand. We’re looking for a motivated self-starter who’s passionate about connecting with consumers in relevant ways.
PRIMARY RESPONSIBILITIES:
Social Listening
Conduct real-time social listening across platforms natively and utilize social listening tools to identify insights and act on opportunities in real-time
Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media
Strategy
- Collaborate with brand and social team to execute the organic channel and content strategy for brands on organic social that ladder back to business goals and needs, including but not limited to an audit, measurement plan, and more
Execution and Engagement
Monitor and moderate all social mentions of brands across social channels to identify engagement opportunities and bring relevant insights to our brands and cross functional teams
Engage real-time with consumers who interact with brand social channels in positive conversations, relevant trends and cultural conversations
Maintain organic and paid social media calendars including but not limited to copywriting, planning, scheduling, and publishing
Bring a spirit of constant ideation by briefing for and/or creating lo-fi still or video content for organic social channels as needed
Identify influencers who organically engage with the brand that would be a good fit for brand programs and partnerships
Optimize existing agency created assets, UGC when available to maintain active real-time presence on social channels. Secures approval and record keeping
Attend in-person events and activations to provide coverage and capture content for brand’s social media, as needed
Integrated Marketing and Cross Functional Collaboration
Bring forward social-led activation ideas, and collaborate with cross-functionals to develop and execute
Partner with key stakeholders in social strategy, social intelligence, influencer/creator, experiential, PR, and agencies to brief for and plan for organic content needs and amplify activations
Coordinate Influencer Marketing campaigns in collaboration with influencer marketing manager and influencer marketing agency
Own partnership with Consumer Engagement Services (customer care) team for each brand to ensure product questions and complaints are being addressed in voice and on time as well as collaborate on crisis management
Collaborate with stakeholders on legal process for social sweepstakes/contests in collaboration with the brand team
Reporting
Deliver quarterly reports and present to key stakeholders: informing brand of overall social engagement highlights and measuring performance based on key KPIs to generate key insights and content recommendations
All other duties as assigned as per brand and team needs
REQUIRED EDUCATION AND EXPERIENCE:
In-depth understanding of social media landscape
Fluent in what the modern consumer wants and needs
Completed Bachelors Degree
Minimum of 2-3 years experience in social media management representing a brand or organization
Exceptional understanding of the social media landscape, social trends, competitive landscape, best practices, and social analytics tools and metrics
Exceptional communication (written and oral) skills
Experience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and teams
Level of proficiency with the following tools: Canva Pro design, Instagram Reels video editing, TikTok video editing
PREFERRED EXPERIENCE:
Experience with social listening tools like Talkwalker or other relevant tools
Experience using Sprinklr social listening and publishing and other tools
Experience with CPG brands, including work with large brands and partner agencies
Content creation using Instagram Reels and/or TikTok
Adobe Photoshop and other video editing software
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy
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