Easter Seals Jobs

Description

We are seeking a Senior Marketing Leader to join our team in the manufacturing industry. In this role, you will be a key member of the leadership team, collaborating with various departments to develop and execute marketing plans and initiatives.

Responsibilities:

• Develop, manage, and execute marketing campaigns across multiple channels such as advertising, trade media, digital, and social marketing.

• Maintain and enhance internal and external experiences via websites and other interactive channels for maximum lead generation.

• Implement and manage social media plans, including content creation, photography, videography, blog publishing, and social media post management.

• Oversee email marketing campaigns including newsletters, promotional emails, and automated workflows.

• Manage and grow customer loyalty programs.

• Oversee all promotional activities, including website management, trade shows, and product literature and brochures.

• Develop and execute new marketing concepts and techniques, with a strong understanding of digital marketing best practices and trends.

• Utilize CRM to drive business results and manage multiple projects and deadlines.

• Develop metrics, dashboards, and reports to monitor and communicate the impact of marketing initiatives.

• Use Adobe InDesign, Photoshop, and Illustrator for content writing and editing.

Requirements

• Possesses a minimum of 5 years of experience in a senior marketing role within the manufacturing industry (ideal experience 7-10 years)

• Demonstrable expertise in Content Management System (CMS) and CRM

• Proficient in using Facebook Insights, Google AdWords, and Google Analytics

• Proven track record in designing and executing successful advertising campaigns

• Strong experience in enhancing brand awareness through various marketing strategies

• Proficient in campaign planning and collateral management

• Experience with digital and direct marketing campaigns, including integrated and online marketing campaigns

• Familiarity with trade show graphics, trade show signage, and trade show management

• Proven track record in social media advertising and social media campaign management

• Experience in corporate social media and B2B marketing

• Proficient in digital marketing and user experience research

• Familiarity with UX principles and HubSpot

• Proven track record in enhancing customer loyalty and managing loyalty programs

• Experience in email marketing

• Ability to create, manage, and interpret dashboard metrics using interactive dashboards and reporting dashboards

• Proficient in web page content writing

• Advanced skills in Adobe InDesign, Adobe Photoshop, and Adobe Illustrator

• Ability to work collaboratively with cross-functional teams

• Excellent written and verbal communication skills

• Strong leadership and project management skills

• Demonstrates strategic thinking and problem-solving abilities

• Has a proactive approach and the ability to work independently.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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