Job Information
COMMUNITY BLOOD CENTER INC PR and Community Engagement Specialist in APPLETON, Wisconsin
JOB REQUIREMENTS: JOB SUMMARY: This position executes CBC\'s community outreach efforts, targeted to provide local awareness of our needs, services, events, promotions, and materials, and raises CBC brand awareness through coordination with local organizations, participation at community events, and communicating with our communities-at-large. The PR & Community Engagement Specialist will provide educational materials and opportunities to build a network of relationships throughout the community to raise awareness of CBC and enhance current relationships and explore and identify new opportunities. This position collaborates with the marketing team to expand CBC\'s donor base and works with other departments to promote and grow donor engagement within the community. Under general direction, the role provides organization-wide marketing and communications support, including developing collateral, creating key messages, content marketing, and executing digital campaigns. Additionally, the Specialist strengthens brand awareness and serves as a liaison between CBC and both internal and external stakeholders. ESSENTIAL DUTIES AND RESPONSIBILITIES (other duties may be assigned): 1. Media and Public Relations 2. Content 3. Special Events 4. Social Media 5. Digital Marketing *see CBC website for a full job description ***** OTHER EXPERIENCE AND QUALIFICATIONS: -Bachelor\'s degree in journalism, public relations, marketing, communications, or related field. -5+ years experience in marketing, communications and public relations. -Ability to work variable hours, including some early morning and/or late evening activities, as well as some weekends, traveling to events, and overnight stays. -Proficient, in-depth knowledge and understanding of social media platforms, posting and leveraging content. -Proficient with Microsoft Office. Graphic design experience is desirable. -Possess excellent written and verbal communication and public speaking skills, highly self-motivated. -Demonstrated contemporary media and public relations skills and experience including experience working with news media outlets, reporters, editors, producers. -Ability to communicate effectively and professionally, both orally and in writing, and be comfortable speaking to small and large groups while presenting information to internal and external audiences; maintains professional appearance. -Able to schedule and follow-up on all actions with little direct supervision and possess problem-solving/negotiation skills to resolve issues professionally. -Thorough understanding of traditional and digital marketing methods and market research methods. -Ability to comprehend, analyze, and interpret various types of documents and results, and write high-quality materials and articles in a pre-designed style and format. -Proficient with Google Analytics. ***** APPLICATION INSTRUCTIONS: Apply Online: https://www.communityblood.org/current-openings/pr-and-community-engagement-specialist/