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Amazon CN Principal Video GTM Specialist, Amazon Ads in 44, China

Description

Amazon Ads is dedicated to driving measurable outcomes for both brands and agencies through advertising. Our ad solutions—including sponsored content, premium video, audio and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage meaningfully with audiences. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase consideration, and drive transactions on and off Amazon.

Key job responsibilities

Video Specialists are aligned to the Large Customer Sales (LCS) organization and work closely with Account Teams, Agency Development Managers (ADMs), Go to Market (GTM) specialists, and Amazon Advertising Customers. They are responsible for:

1) Scaling video GTM strategies across LCS;

2) Developing and implementing tailored industry strategies within assigned verticals;

3) Service and operations team engagement as it pertains to new and emerging products;

4) Partnering with LCS and Vertical Marketing to develop narratives that differentiate Amazon Ads unique offerings tied to customer objectives and business outcomes; and

5) Representing Amazon Ads externally at industry events to drive Upfront and annual commitments.

As a Principal Video Specialist, you work with account and GTM teams to develop strategies and solutions to drive adoption of Amazon’s STV offering with advertisers and ensure your customers’ video investments fit into their overall marketing strategy with Amazon. You are naturally curious, and will apply your creativity and curiosity by taking a lead in strategizing video solutions for our advertisers, diving deep within the advertising community to discuss Amazon’s benefits, and working internally to innovate solutions that meet the objectives of our advertising customers. This role will define innovative advertising experiences and coordinate with internal teams to create scalable and repeatable solutions. As an individual contributor, you’ll be joining an elite sales organization and will benefit from having direct access to multiple leadership teams. Candidates should have experience buying, planning, packaging, and selling STV and/or linear TV both directly and programmatically. Candidates will have a strong knowledge of the STV landscape, experience negotiating and closing upfronts, and the ability to drive conversations with C-Suite client contacts.

Basic Qualifications

  • 7+ years of developing, negotiating and executing business agreements experience

  • 7+ years of professional or military experience

  • Bachelor's degree

  • Experience developing strategies that influence leadership decisions at the organizational level

Preferred Qualifications

  • Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner

  • Experience selling to Fortune 1000 or Global 2000 organizations

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

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